Maximizing Your Digital Experience Platform Podcast
About the Episode
As any marketer knows, it’s not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have the flexibility to adapt to both the brand and the customers’ needs, and it needs the speed and performance that consumers expect.
In a special episode brought to you by RDA and Sitecore, we’re going to talk about three aspects that any brand should keep in mind when implementing a digital experience platform: Personalization & Relevance, Scale & Flexibility, and Speed & Performance.
About the Podcast
The Agile Brand podcast is the leading marketing technology, customer experience, and digital transformation podcast. A Feedspot top 25 marketing technology podcast & Signal awards winner, the Agile Brand is dedicated to collaborating with innovative and successful professionals on a variety of topics, bringing new content to you every week.
About Jaina Baumgartner
Jaina Baumgartner is a Manager and Architect with experience leading website and digital marketing teams of 20-30 team members, creating product roadmaps, and delivering websites, landing pages, and campaigns, as well as innovative ideas to continue to enhance the WCMS product, with deep expertise in Sitecore.
About Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A.
He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired (one in 2017, and the other in 2021).
Greg has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware.
Download the Building a Customer-Centered Digital Consultancy white paper, featuring RDA
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