Integrating Customer Data
New data insights enable business users to make better decisions and positions the company for growth.
"RDA’s team brought not only business acumen, but years of technology expertise around data and business intelligence partnership with us to achieve success in the endeavor.”
Unifying & Leveraging Customer Data
Pandora designs, manufactures, and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices. Pandora jewelry is sold in more than 100 countries on six continents through around 7,800 points of sale, including more than 2,400 concept stores.
Data is collected in numerous systems including point of sale, websites, and customer relationship management software.
With data from multiple systems, inconsistencies and conflicting information were common. Pandora recognized an opportunity to increase revenue and profits by making use of a data warehouse that provides clean and accurate information.
Pandora engaged RDA to design and construct a data warehouse that consolidated data from all aspects of the firm’s North American operations. Critical to its success, the warehouse standardizes Pandora’s reporting and metrics and provides more analytics and insight to its finance, sales, merchandizing, marketing and retail users.
The data warehouse tracks the entire lifecycle of items, from viewing the original wholesale costs and sales to tracking retailer performance. Furthermore, data compilation is completely automated and users no longer rely on technical personnel to gain access to data sources.
Users of Pandora’s customer data now benefit from easy access to key metrics covering profitability, response to marketing promotions, geographic demand, and customer tendencies. This data positions the company to make better decisions, leading to increases in revenue, profits and efficiency.
By creating their own B2C Customer Data platform, Pandora drives increases in revenue, profits and operational efficiency.
“RDA has been a key partner in Pandora’s Business Intelligence program for the past few years. In addition to assisting with the day-to-day operations of our data warehouse, RDA’s team has designed and developed large-scale ETL solutions and led complex deployments of new features and modules to our platform.
RDA’s team brought not only business acumen, but years of technology expertise around data and business intelligence partnership with us to achieve success in the endeavor.”
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