Covington’s digital marketing team was looking for the right tools that would help them:
Covington’s priority was to offer content and solutions tailored to each visitor’s complex legal needs.
With more than 1,300 lawyers across the globe and dozens of practices, this kind of personalization is only possible with Sitecore and AI and machine-learning capabilities.
Covington’s new design and navigation allow visitors to find desired content and personalize their search needs with ease and achieve best practices in terms of usability.
Covington’s homepage is now dynamic, highlighting the firm’s wide range of services and expertise tailored to practices, industries, and markets and to meet the specific needs of each website visitor.
Not only does this make its experience more relevant and targeted from the very first touchpoint, it is an accurate reflection of its reputation, credibility, and quality of service.
Successful outcomes don't happen without effective processes. RDA is ready to help your business achieve its goals.
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