Five Guys

Discover how we dished out a new, enhanced website (built on Sitecore) for Five Guys that engages their customers, supports their goals for expansion, and elevates their iconic burger brand.


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A Brand Built on Customer Experience

Five Guys decided it was time to invest in its digital future with a unified platform, one that ensured a smooth experience for its fans. They wanted to marry their content and web assets for their US-based operations while seamlessly expanding those operations into Europe and the Middle East.

We delivered a collaborative solution that combined the industry’s best practices with our expertise-- the perfect recipe for revamping Five Guys’ virtual experience for its users and creators


  • The new, robust site reflects the company’s international growth plans
  • Updated branding as well as multilingual capabilities.
  • Trained and developed Five Guys’ staff so that they can independently run their site and make quick updates.

Five Guys now has total control of their content and the ability to analyze fan behavior to further enhance online experiences, allowing them to build deeper relationships with their favorite foodies.

RDA's Services:


“Branding consistency helps us create more brand equity across the globe. People recognize our brand — and having
the right people, processes, and technology in place enables that global brand recognition.”


VP of Marketing & Communications at Five Guys

Client success story:


Covington worked with RDA to harness the power of personalization to tailor Covington's content to specific users.

As a result, users stayed on their site more than double the time they did before. The site also experienced a 115% increase in subscriptions and a 93 percent increase in total page views of tech sector content.

Read More About Covington

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