Leading supplier of gypsum board and drywall products
Customer Portal Strategy
A leading supplier of gypsum board and drywall products selected RDA to lead the vision, strategy, architecture evaluation and selection for the next generation of their industry-leading customer portal.
Modernizing & mobilizing the customer portal
RDA reviewed the current state of the customer portal and presented a best practice strategy that addresses strengths, weaknesses, opportunities, and threats. We documented and analyzed the most used features and the features that are not being used today, and analyzed user behavior.
RDA's structured program was led by our Product Design and Strategy team to understand National Gypsum's business needs and customers’ perspectives. RDA's platform experts also assessed the current product options and delivered recommendations and architecture guidance against the functional and non-functional requirements.
Our project management team created a roadmap, total cost of ownership (TCO), and implementation plan based on the customer portal recommendations.
To provide the best customer experience possible, a B2B customer portal should strike a balance between automated self-service and person-to-person channels for customer-vendor interaction.
A well-designed portal will enable customers to initiate any form of contact that suits their preferences.
By modernizing and mobilizing its B2B customer portal, our client will make the buying experience simpler, clearer, and more efficient.
RDA has worked with several enterprises to provide advisory and implementation services for enabling B2B customer portals. We work with customers across different segments like Manufacturing & Distribution companies, ingredient manufacturers, retail companies, and other consumer product companies to evaluate their customer portal needs and options.
We also have strong technology development and integration expertise and resources available to implement the required solutions.
Check out how
Acuity Brands
took a search-first approach and transformed their website in just 5 months!
Let's chat about turning your B2B website into a growth engine!
Successful outcomes don't happen without effective planning. RDA is ready to help your business achieve its goals.
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