B2B Success | Sitecore + AI Search

Shedding light on what visitors need.

Acuity Brands provides lighting and building management solutions for commercial, institutional, industrial, infrastructure, and residential applications, employing over 13,000 associates across North America, Europe, and Asia. They’re the largest manufacturer of lighting and lighting control systems in North America. With 5,000+ product offerings across 8 different categories, 32 brands, and 14 independent brand websites, it’s safe to say that their catalog is complex.

Challenges:

It took 72 hours for employees to catalog new inventory
15% of users couldn’t find the product they were looking for
Search results took up to 15 seconds
Page load times took 5 seconds

Results:

Catalog upload time reduced to 2 hours
Only 5% of users are unable to find a product they’re looking for
Search results take as little as 2 seconds
Page load times are down to 2 seconds

RDA's Services:

Advisory Services: Art of the Possible
Design & Build : Deployed: Sitecore 9, Coveo machine learning for AI Search, PaaS Microsoft Azure, CDN, PIM, Salesforce Integration, oAUTH, and REST API
Optimization Services: Retainer Services

Acuity Brands

How Acuity Brands Turned Their B2B Website Into a Growth Engine

Integrating AI into Acuity’s DXP created new possibilities, minus the complexity.

Shedding light on what visitors need.

“Our site is set up like a B2C site although we’re B2B. Our customers are consumers. They’re on the internet all day long, so we want to make sure that we give that same experience, even though they’re searching our site for their jobs.”

Client success story:

COVINGTON & BURLING LLP

RDA's Art of the Possible workshop is a great way to enhance your digital journey.

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