Deploying and adopting new digital platform solutions is typically a significant investment in time and resources for most organizations. Once deployed, the real work starts with driving enterprise value and ROI. The reality is that enterprise teams need to see solutions in practice before they can understand how to gain maximum value. And maximum value is a moving target. People change, the market changes, requirements change.
Transform your marketing from a brand-centric, static web presence to a personalized, customer-centric, omnichannel digital platform that drives superior customer experiences and brand loyalty. Blend your marketing and technology to:
RDA’s Optimization Services provide digital platforms solutions with fast, structured, and affordable ways to assess platform performance, identify gaps and quickly improve outcomes in people, process, and data.
Covington worked with RDA to harness the power of personalization to tailor Covington's content to specific users.
As a result, users stayed on their site more than double the time they did before. The site also experienced a 115% increase in subscriptions and a 93 percent increase in total page views of tech sector content.
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