Content management is integral to a modern digital marketing program, and it's a big part of the experience marketing process. A robust content management system puts content deployment where it should be: squarely in the hands of your marketing team.
Personalization is now an imperative for customer experience and it works – 64% of consumers say that providing an excellent customer experience strengthens their loyalty and 67% of customers will pay more for a great experience.
40% of executives saw a direct impact of personalization on maximizing sales, basket size and profits in direct-to-consumer channels, such as e-commerce. Turn shoppers into lifetime customers with self-service, personalized experiences shaped by insights and context.