Knowland

Knowland is the nation’s leading provider of market intelligence and hospitality solutions for hotel brands, management companies and organizations operating in the MICE (Meetings, Incentives, Conferencing and Exhibitions) market, a specific niche group committed to planning and facilitating conferences, summits, seminars and other events. 

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With the industry’s largest historical database of realized events along with powerful data and analytics, Knowland's solutions provide insights that help their clients understand their buyers, drive revenue, accelerate the sales cycle and streamline processes.  

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Knowland’s TAP Report products (including TAP Reports, Peer Set Reports and Convention Center Reports), empower clients to make better decisions and craft data-backed, long-term strategies. These reports help clients benchmark their efforts, see what is and will be trending and identify upcoming strong and week points in their markets. 

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The process of creating these per-client reports was very laborious. Some of these reports even took close to an entire day to create. This process needed to be expedited to help Knowland continue to satisfy clients and remain the standard bearer in their market. 

RDA built a solution that substantially automated the entire process of producing and distributing Knowland’s TAP Report products. RDA leveraged UiPath’s Robotic Process Automation (RPA) platform, which allows users to build software robots that automate highly repetitive and manual tasks, all while easily integrating with existing IT infrastructure.  

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The new system was strategically designed to reduce the manual effort required for producing these reports by at least 50% and to be a drop-in replacement for the existing process as Knowland wanted the transition to be as seamless as possible for clients.  

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RDA also integrated Knowland’s existing technical resources into the design and implementation of the system as a team member via hands-on development, participation and training, helping Knowland to develop the knowledge and skill required for maintaining and trouble-shooting the solution when necessary.  

Outcome

Though the power of UiPath’s Enterprise RPA platform, designed and implemented by RDA, Knowland can now offer the best in class marketing intelligence solutions while being able to reallocate time and attention towards evolving the business and adding value for clients. The solution even exceeded expectations and was able to reduce the manual effort required for producing reports by 70%!