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Carolina Handling

A solid digital roadmap paired with Sitecore and Eloqua implementations position leading industrial supplier as a consultative brand.

 

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Next Logical Engagement

Carolina Handling–the exclusive Raymond service center in the Southeast–is a one-stop material handling partner and supplier. The company provides warehouse solutions, including consultation, service, parts and equipment, to customers in five states and represents more than 50 years of industry experience. 

Challenge 

Carolina Handling has a deep desire to build trusted relationships with their customers, and set an aggressive growth target to significantly increase market share over the next three years. Several strategies–including robust digital and marketing automation components, as well as implementation of a comprehensive e-commerce offering–were identified to support this goal.  

Carolina Handling has a static, brochure-style website and vast amounts of customer data—neither of which is being leveraged to its greatest use. The company wants to tap their deep customer insights to better identify potential customers, better understand their challenges and possible solutions, and create content that is more targeted, personalized and can facilitate the buyer journey. They also want to significantly expand their e-commerce offering from a limited group of small, accessory-type items to a more comprehensive offering that represents their entire spectrum of products and services.    

Solution 

Carolina Handling chose RDA to develop their digital roadmap and translate their strategy (including both short- and long-term objectives) to better leverage the company’s recent Sitecore and Eloqua investments.  

Key activities during this engagment were to build awareness, and to align business goals to the context marketing opportunities that facilitate personal connections with new and existing customers. 

RDA developed actionable strategic initiatives, starting with: 

  • Aligning digital goals with business goals 
  • Enhancing, connecting and measuring strategic themes in alignment with buyer journey mapping 
  • Developing a scoring system for personalized digital engagement 
  • Integrating existing infrastructure and data investments 
  • Prioritizing and implementing quick wins within Sitecore 

Results 

 The components of this digital roadmap engagement laid the groundwork for them to make progress against their business drivers including increased market share and a continuation of building trusted relationships with their customers. 

RDA's Services:

RDA's Digital Roadmap workshop is a great way to enhance your digital journey.

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