Beasley Allen Law Firm

With Salesforce, Beasley Allen is gaining a complete client-centric and data-driven platform, designed to help them attract, understand, nurture, and engage clients to evolve experiences, and deepen trust.



Lawyer explaining legal situation to her clients
Digital Transformation for Legal

Empowering client centricity and trust through connected data.

Law firms are being asked by clients to provide them with more responsive, insight-driven, and ultimately client-centric experiences. To achieve this, firms need to digitize and evolve beyond their traditional business models to be connected, data-driven, and innovative.

Salesforce's product, Pardot enabled Beasley Allen, to track and measure the effectiveness of their communications, gain insight on user behavior, and personalize content across campaigns based on any number of specific criteria.  ​

Beasley Allen made an investment in Salesforce and wanted to grow confidence that it is being used to its potential. There was quite a bit of uncertainty around how email campaigns were being executed. The data in the system was not standardized and there was little confidence in the report numbers.

RDA’s helped Beasley Allen improve their digital maturity which has resulted in increased confidence, lead generation, and improved efficiency.

RDA's Services:

  • Advisory Services: Art of the Possible
  • Design & Build : Salesforce - Pardot; Microsoft Power BI
SF Integration

“RDA’s wealth of knowledge in Salesforce and willingness to educate and advise of best practices has helped improve our current environment. Their responsiveness to our questions even on weekends has been much appreciated. I couldn't be more thrilled to work with such a terrific group of people, and I'm looking forward to working with you all on more projects!”


IT Specialist at Beasley Allen

Client success story:


Covington worked with RDA to harness the power of personalization to tailor Covington's content to specific users.

As a result, users stayed on their site more than double the time they did before. The site also experienced a 115% increase in subscriptions and a 93 percent increase in total page views of tech sector content.

Read More About Covington

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RDA's Art of the Possible workshop is a great way to enhance your digital journey.

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