Law firms are being asked by clients to provide them with more responsive, insight-driven, and ultimately client-centric experiences. To achieve this, firms need to digitize and evolve beyond their traditional business models to be connected, data-driven, and innovative.
Salesforce's product, Pardot enabled Beasley Allen, to track and measure the effectiveness of their communications, gain insight on user behavior, and personalize content across campaigns based on any number of specific criteria.
Beasley Allen made an investment in Salesforce and wanted to grow confidence that it is being used to its potential. There was quite a bit of uncertainty around how email campaigns were being executed. The data in the system was not standardized and there was little confidence in the report numbers.
RDA’s helped Beasley Allen improve their digital maturity which has resulted in increased confidence, lead generation, and improved efficiency.
IT Specialist at Beasley Allen
Covington worked with RDA to harness the power of personalization to tailor Covington's content to specific users.
As a result, users stayed on their site more than double the time they did before. The site also experienced a 115% increase in subscriptions and a 93 percent increase in total page views of tech sector content.
Successful outcomes don't happen without effective processes. RDA is ready to help your business achieve its goals.
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