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Webinar: Revamped commerce platform accelerates marketing

Available on demand | Click here to watch now

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Session Description: Neenah, a premium paper and packaging manufacturer, consolidated its various brands and e-commerce sites onto Sitecore Commerce. In this session, they’ll share how the move enabled them to create a better customer experience while improving efficiencies of their internal processes, helping their marketing department rapidly launch new sites, run tailored promotions, and control everything from one simple platform.

Neenah’s Story: With various business lines selling their own unique product across multiple sites, the customer experience suffered and Neenah’s online presence became fragmented. The marketing team struggled internally with dated sites on different content management systems, resulting in inefficiencies and slower time to market. How did they turn their web presence around? Click here to find out: Success Story with Neenah

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The Playbook Win!

Understand what your customers want and make it easy for them to get it. The play-by-play moves and decisions your company needs to build simplicity into your customer buying experience.

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Connected Commerce

The RDA team helps leading brands create customer experiences that drive revenue.

“Consumers are in control. Armed with information, experience, and mobile devices they have been trained to expect a personalized shopping experience. The rapid adoption of new technology has led to this expectation from all brands, irrespective of B2B or B2C channels.”

Learn more: Why customer experience is driving connected commerce

Connected Commerce makes it easy for customers to buy from you and create a lower cost of sales. Three tips for a successful connected commerce experience:

  1. Make it easy for the customer to find and buy your products.
  2. Free up your Sales Team to cover your top customers.
  3. Make it easier to measure your progress against your goals.

RDA has three product partners to help B2B and B2C brands outpace the competition.

  • Sitecore is a customer experience management company that provides web content management and multichannel marketing automation software integrated with B2C commerce.
  • Insite is a flexible eCommerce platform architected for B2B manufacturers and distributors.
  • Ucommerce is a .NET based B2C e-commerce platform, developed for Umbraco and Sitecore.

We collaborate closely to understand your business, ask the right questions, and design and implement functional, integrated technology solutions that enhance the customer experience and drive revenue and margin growth.