A new normal in grocery is requiring Alex Lee to accelerate digital capabilities.

Alex Lee, Inc. is an American wholesale and distributor portfolio based in headquarters in Hickory, North Carolina, United States. Alex Lee is ranked 139 on the list of largest privately held companies in the United States.

Today, with approximately 10,000 employees, Alex Lee continues to operate and grow in the same way it began: by focusing on its customers, respecting our employees, and keeping our entrepreneurial spirit alive.

Check out the case studies below on how RDA is supporting Alex Lee's digital transformation. 


B2C Personalization 

Lowes Foods sets out to break the mold of the standard supermarket and create a distinctive grocery shopping experience worthy of its Carolina roots. Their online experience has to match the onsite experience.

The online design ensures that their local guest can feel that community connection. When you’re local you know how local works. You become part of the solution that nurtures our families and communities. Read more at RDA's Design Studio.

B2B wholesale

B2B Marketplace

Merchant Distributors Inc. (MDI) hired RDA to launch the B2B Virtual Food Expo to connect hundreds of retail partners and suppliers in a digital environment.

For the first time, MDI customers were able to interact with the vendor community to view new items and find special buys on a fully digital remote platform.

Read more here



We design and build powerful digital solutions that create stronger and faster engagements for our customer’s customers.

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