Wesite Content Diagnostics

CONTENT INTELLIGENCE DIAGNOSTICS

RDA has teamed up with Episerver to provide marketing teams with Content Intelligence. Our goal is to equip resource-stretched content teams with fast, actionable, and real-time intelligence on how well content is meeting the needs of your visitors.

Click here to get in touch with a rep and learn more today.

Real-time Content Audit

Gain a real-time understanding of your overall content landscape automatically tagged based on our Natural Language Processing capabilities. With 24/7 access to your dashboard, get answers to the following questions with ease:

What topics are my content pages covering?
How many content items do I have by type?
How is my content production by topic changing over time?

Real-time Engagement Insights

Know exactly what topics are most engaging for your visitors and see how interests change over time. With no setup other than one-time deployment of a tracking script, it has never been easier to understand:

What topics are driving engagement?
What topics stand out by asset type or referrer?
How are my visitors' interests changing over time?

Prescriptive Content Strategy

Clearly see where to focus your valuable content production resources at the topic level to address content gaps. Turn insights into action quickly with a data-driven approach to answer:

What topics should the team focus on?
What topics are gaps for different channels?
How are content gaps changing over time?

DAY 1 :
DROP TRACKING TAG

Data and insights automatically start populating your dashboards via a simple tracking tag deployed on your site via Tag Manager. This task typically takes less than 30 minutes for your web admin and is the only technical item required for the entire process.

DAY 14:
INITIAL WORKSHOP

With 2 weeks of data collected, we will provide a personalized 30-minute workshop on initial insights gathered for your content and audience in a dashboard walkthrough. At this point we will also provide a login and training guide to the dashboards.

ONGOING:
24/7 DASHBOARD ACCESS

For the remaining usage term, you can access real-time updates via your dashboards to see how content production, engagement insights, and topic gaps are changing over time.

HOW IT WORKS

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