ON DEMAND WEBINARS

HOW LEGAL MARKETERS CAN PROVE THEIR VALUE TO PARTNERS
Webinar

Being able to prove your value to partners can be especially challenging. With the help of RDA, the marketing team at DC-based global law firm  is tying key technology systems together to enable and demonstrate significant return on investment.

TOP 3 CHANGES COMING TO THE O365 WORKPLACE IN 2020
Webinar

Microsoft Ignite 2019 was awe-inspiring and jam-packed with tons of new innovations. Watch this recap of the top 3 biggest announcements and the opportunities they bring to your Office 365 digital workplace in 2020.

TOP 5 REASONS WHY WORKSHOPS WORK FOR PROFESSIONAL SERVICES
Webinar

Digital disruption is causing a fundamental shift in how professional services firms compete. RDA’s VP of Marketing & Alliances, Chad Solomonson, presents 5 reasons why workshops are the foundation for identifying new revenue streams, increasing digital maturity, and maximizing ROI. 

DEMYSTIFYING RPA: TOP 5 PLAYS THAT DRIVE VALUE & ROI
Webinar

Did you know that robots can work up to 10 times faster than humans, 24 hours a day, 7 days a week? Robotic process automation (RPA) is gaining rapid momentum due to its ability to help businesses of all sizes improve productivity, realize cost savings and drive greater efficiencies.

THE POWER OF PERSONALIZATION FOR PROFESSIONAL SERVICES
Webinar

Alex Rynne published a blog last year titled, "B2B Buyers Don't Want Personalization: They Demand It", citing statistics such as, "65% of business buyers say they'd switch brands if companies didn't make a concerted effort to personalize their communications".  Watch to learn why professional services organizations need personalization and how to get started.   

B2B SITE SEARCH BEST PRACTICES
Webinar

Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — teamed up with RDA to completely rebuild its search-led website in just five months.
 

THE PATH TO PEAK PERSONALIZATION
Webinar

Developing a customer-focused environment and delivering personalized marketing has now become a strategic imperative for law firms of all sizes. Join us to learn best practices and how to get started.

*Must be a member of LMA to register.

4 KEYS TO GETTING STARTED WITH PERSONALIZATION
Webinar

Customer expectations are higher than ever. They expect you to deliver highly personalized experiences, when, where and how they want it. Kaitlyn Natchez, a Digital Marketing Specialist at RDA, talks about the 4 foundational parts of a personalization strategy and RDA’s Peak Personalization program.

KEEP SITECORE AND GOOGLE ANALYTICS IN SYNC USING GOOGLE TAG MANAGER
Webinar

RDA's David Ruckman and Walt Rolle will present a solution to ensure that your Google Analytics and Sitecore Analytics are marching in lock-step. This allows data analysts to use Google's powerful reporting tools on your Sitecore analytics data. The best part is that it can all be configured using Google Tag Manager!

TAKE CONTROL OF YOUR CONTENT
Webinar

​It’s time to take a step back from the chaos and start to take control of your content. Digital Marketing Specialist Kaitlyn Natchez and Sitecore MVP Jaina Baumgartner will discuss challenges associated with content marketing, 5 steps to help you rethink content creation and management, and how Sitecore Content Hub can help.

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