Marketers today face an overwhelming challenge – offering the personalized experiences their customers increasingly expect. This requires a ton of content tailored to different personas, channels, and customer journey stages. 

The challenge is compounded by marketing departments’ use of multiple tools, disjointed systems, and processes that make it difficult to collaborate as well as find and scale content. Often, content is generated in various areas of the organization – from the web team, to the social media team, the product team and others – duplicating efforts and rarely reusing content. 

It’s time to take a step back from the chaos and start to take control of your content. Join RDA and Sitecore as we discuss common challenges associated with content marketing, 5 steps to help you rethink content creation and management, and how Sitecore Content Hub can help.