ON-DEMAND WEBINAR

TAKE CONTROL OF YOUR CONTENT

Marketers today face an overwhelming challenge – offering the personalized experiences their customers increasingly expect. This requires a ton of content tailored to different personas, channels, and customer journey stages. 

The challenge is compounded by marketing departments’ use of multiple tools, disjointed systems, and processes that make it difficult to collaborate as well as find and scale content. Often, content is generated in various areas of the organization – from the web team, to the social media team, the product team and others – duplicating efforts and rarely reusing content. 

It’s time to take a step back from the chaos and start to take control of your content. Join RDA and Sitecore as we discuss common challenges associated with content marketing, 5 steps to help you rethink content creation and management, and how Sitecore Content Hub can help.

REGISTER TODAY TO WATCH

MEET THE PRESENTERS

Jaina Baumgartner

Jaina Baumgartner

Sitecore Strategy MVP

Part strategist, part architect, Jaina is a Strategy MVP with over 7 years of Sitecore experience. An active presenter at Sitecore Symposium, Sitecore User Groups, and webinars, Jaina connects marketing and technology to deliver personalized experiences that enhance the business value for several prominent brands.

Kaitlyn Natchez

Kaitlyn Natchez

Digital Marketing Specialist

Kaitlyn is a Digital Marketing Specialist at RDA and has been working closely with Sitecore for over two years. She is the founder and president of the Baltimore Sitecore User Group, and is an alumna of University of Maryland's prestigious Robert H. Smith School of Business. 

RDA + SITECORE

RDA + SITECORE

Since 2011, RDA's dedicated Sitecore developers have used Sitecore best practices, agile methodology and extensive systems integration to transform our client’s marketing strategies into action and drive their revenue. Click here to learn more.

SITECORE CONTENT HUB TM

Sitecore Content Hub is a unified platform that integrates digital asset management (DAM), content marketing platform (CMP), marketing resource management (MRM), and product content management (PCM).