GOOGLE ANALYTICS AND SITECORE EXPERIENCE ANALYTICS:
ON YOUR MARKS, GET SET, ANALYZE!
Do you have both Google and Sitecore Analytics, and are you wondering about the purposes of each, how to create a consistent report, or connect them for processes like personalization? Or maybe you just spend time reviewing two sets of data that remain siloed. In three rounds of a Great British Bake Off-style competition, this session will dive into differences and similarities, when to use which tool, how to connect them together using GTM, and ultimately, demonstrate the ROI of your analytics stack.