In this session, we will demonstrate end-to-end execution of a campaign that has content originating in Content Hub and distributed to Sitecore XP and Social Media. Measurement of campaign performance will be demonstrated in both Content Hub Reports and Sitecore Analytics. Marketers will gain insight into best practices for data modeling, workflow, channel distribution and campaign attribution.
Do you have both Google and Sitecore Analytics, and are you wondering about the purposes of each, how to create a consistent report, or connect them for processes like personalization? Or maybe you just spend time reviewing two sets of data that remain siloed. In three rounds of a Great British Bake Off-style competition, this session will dive into differences and similarities, when to use which tool, how to connect them together using GTM, and ultimately, demonstrate the ROI of your analytics stack.
Stop by the RDA virtual booth in the Partner Pavilion and click the "Drop your business card" button to be entered to win. Winner will have the choice of an Apple Watch or gift card. Good luck!
Director of Sales and Marketing Solutions
Vice President of Sales
Vice President of Marketing and Alliances