Get Sitecore Personalization in 30 Days
Is your Sitecore Experience platform aligned to help you answer the following questions:
What do I know about the visitor now?
What can I give the visitor to make them happy?
What do I want to have to the visitor do next?
What can I show the visitor to drive them to the next stage of the user journey?
If not, we can quickly get you there. RDA’s Peak Sitecore Personalization program is a structured workshop and delivery offering designed to harness the marketing potential of the Sitecore Experience Platform – in just 30 days!
5 Key Topics Covered:
The Business & Marketing ROI Analysis aligns customer experience capabilities with key business and marketing strategy. The result is that all optimization outcomes are aligned to positive business results.
The Engagement Value Scale exercise is the starting point for Sitecore Analytics. Workshop attendees brainstorm the digital goals they will use to achieve their marketing objectives. The result is that the platform can immediately begin gathering valuable and actionable visitor engagement data.
Rules Based Personalization for Sitecore
Rules Based Personalization Workshop is the entry point into Sitecore personalization.
This digital fingerprint is low hanging marketing fruit. Simple to exploit, easy to implement. We uncover the most relevant places on the site to undertake personalization, and define the kinds of personalization that will have the greatest business impact – with the minimal configuration.
Profiles and Predictive Personalization
Here we define relevant profiles and predictive personalization opportunities. This includes the generation of Profiles, Profile Keys, and the Digital Relevancy Map (Customer Journey) for major revenue generating profiles. You will begin to better understand your customers online behavior and segments.
Testing Optimization defines relevant A/B, Multivariate and page test hypotheses', surfaces where to test and indicates anticipated outcomes. We aim to test the major “calls to action” on the site, and key conversion places to achieve the best optimization outcomes. These are the first steps towards a culture that tests continuously to achieve the strongest business outcomes possible.
Ready to put personalization into practice? Fill out the form below and we'll be in touch soon.
RDA has been a Sitecore implementation partner since 2011, with expertise in implementation, complex integrations and on-going optimization. Our Sitecore developers have the breadth and depth of knowledge to help you get started with Sitecore personalization.