The Power of Personalization for Professional Service Firms
Developing a customer-focused environment and delivering personalized marketing has become a strategic imperative for the Professional Services Sector.
Date: Thursday, October 3rd, 2019 Time: 3:00 PM EST Register Here
Alex Rynne, Sr. Content Marketing Manager, put out a blog last year, B2B Buyers Don't Want Personalization: They Demand It, citing statistics such as "65% of business buyers say they'd switch brands if companies didn't make a concerted effort to personalize their communications". As we all know, customer satisfaction has a direct correlation with your bottom line.
To further impress upon this point, Monetate put out a study in 2017 that showed "79% of companies that exceeded their revenue expectation had a documented personalization strategy and 83% of them had a dedicated budget for personalization."
The last great experience your client or prospect had is now what they want and demand from you. Developing a customer-focused environment and delivering personalized marketing has now become a strategic imperative for the Professional Services Sector. The bar is constantly rising in relation to what your clients expect from you.
Learning Outcomes:
Review top professional services marketing goals, challenges and trends and the part personalization plays in each of them
Understand the meaning of personalization by viewing success stories in the professional services industry
Learn the first steps you need to take to start your personalization journey
Identify where you are in your digital maturity journey and generate your personalized report to take your next steps
Agenda
This Year in Professional Services
Top objectives, challenges, and trends
What is Personalization for Professional Services
Professional services case study review
How to Get Started
A step by step guide into starting your first foray into Personalization
