The modern consumer has more and more product options every day. If you want to foster loyalty with your brand, you need to build your relationship on trust. 

Trust requires brands to use the data consumers are giving to them to build quality experiences. If you don't provide quality experiences, customers will leave. 

According to the 2nd edition of State of the Connected Customer, a research report from our partner, Salesforce, 84% of customers expect to be treated like a person, not a number. Are you meeting their personalization expectations?