With multiple businesses selling products that vary tremendously across many different websites, Neenah’s web presence became fragmented and lacked self-service for B2C and B2B customers. Neenah struggled with aging websites that were developed across disconnected systems. The client wanted to be able to manage promotions and cross-selling opportunities more easily, as well as maintain user profiles and track orders more efficiently.
The first step toward a significantly better user experience was to turn to RDA, Neenah’s trusted Sitecore partner, to develop a digital roadmap. After strategy workshops and systems evaluations, RDA recommended Sitecore Experience Platform (XP) and Sitecore Commerce running on Microsoft Azure. RDA was among one of the first service providers to implement this platform, which became available in January 2017.
The Sitecore solution serves multiple storefronts, each with a unique brand presence and e-commerce catalog. RDA integrated Neenah’s CRM and ERP systems, as well as Avalara tax calculations, Chase Paymentech processing, and UPS and FedEx shipping to create a streamlined experience for customers.
The upgrade of e-commerce and content management capabilities supports integration across systems and provides centralized administration of digital efforts. Streamlined product catalogs and synchronization across business units will allow Neenah to bring products to market more quickly. Consolidated customer data provides Neenah management with increased visibility of purchasing patterns across the various business lines and serves to inform future investment decisions.
Cost savings will be recognized as the long-term costs associated with maintaining individual digital solutions for each business unit are reduced. Based on financial forecasts, this investment is expected to pay for itself within one to two years of completion.