Date: Thursday, August 29th, 2019
Time: 1:00 PM EST
According to Law Technology Today, 42% of the time, law firms take an average of 3+ days to respond to a message from a new potential client.
The last great experience your client or prospect had is now what they want and demand from you. Developing a customer-focused environment and delivering personalized marketing has now become a strategic imperative for law firms of all sizes. The bar is constantly rising in relation to what your clients expect from you.
Understanding the value of personalization is a great place to start the journey towards delivering highly consistent and memorable experiences. In this webinar, you will learn how a leading law farm started its personalization journey and was able to strengthen the marketing team’s ability to deliver highly relevant and personal experiences.
Learning Outcomes:
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Align personalization goals to your firm’s business objectives
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Learn best practices on how to score digital engagement
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Identify locations on your website that are good candidates for personalization
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Understand basic personalization rules
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Leverage engagement data to understand your customer's behavior and segments
Presenters:
Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP
Chad Solomonson, VP of Marketing & Alliances, RDA
Jaina Baumgartner, Personalization MVP, RDA
