The Path to Peak Personalization
Developing a customer-focused environment and delivering personalized marketing has become a strategic imperative for law firms of all sizes.
Date: Thursday, August 29th, 2019
Time: 1:00 PM EST
According to Law Technology Today, 42% of the time, law firms take an average of 3+ days to respond to a message from a new potential client.
The last great experience your client or prospect had is now what they want and demand from you. Developing a customer-focused environment and delivering personalized marketing has now become a strategic imperative for law firms of all sizes. The bar is constantly rising in relation to what your clients expect from you.
Understanding the value of personalization is a great place to start the journey towards delivering highly consistent and memorable experiences. In this webinar, you will learn how a leading law farm started its personalization journey and was able to strengthen the marketing team’s ability to deliver highly relevant and personal experiences.
Align personalization goals to your firm’s business objectives
Learn best practices on how to score digital engagement
Identify locations on your website that are good candidates for personalization
Understand basic personalization rules
Leverage engagement data to understand your customer's behavior and segments
Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP
Chad Solomonson, VP of Marketing & Alliances, RDA
Jaina Baumgartner, Personalization MVP, RDA