The Path to Peak Personalization

Date: Thursday, August 29th, 2019

Time: 1:00 PM EST

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According to Law Technology Today, 42% of the time, law firms take an average of 3+ days to respond to a message from a new potential client.

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The last great experience your client or prospect had is now what they want and demand from you. Developing a customer-focused environment and delivering personalized marketing has now become a strategic imperative for law firms of all sizes. The bar is constantly rising in relation to what your clients expect from you.

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Understanding the value of personalization is a great place to start the journey towards delivering highly consistent and memorable experiences. In this webinar, you will learn how a leading law farm started its personalization journey and was able to strengthen the marketing team’s ability to deliver highly relevant and personal experiences.

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Learning Outcomes:

• Align personalization goals to your firm’s business objectives

• Learn best practices on how to score digital engagement

• Identify locations on your website that are good candidates for personalization 

• Understand basic personalization rules

• Leverage engagement data to understand your customer's behavior and segments 

 

Presenters:

Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

Chad Solomonson, VP of Marketing & Alliances, RDA
Jaina Baumgartner, Personalization MVP, RDA