It’s important to understand which metrics you should actually track and pay attention to, which can tell you the most about the results of your marketing efforts and how you can use these data points to align your marketing budget and drive value to overall business goals and objectives.

Workshop Activities:

• Clearly map ROI to Marketing Spend, and be able to track it
• Create a Marketing Roadmap and Initiatives focused on your Marketing Objectives
• Measure the Return on Investment on all initiatives, and know when to invest or pivot
• Get to know, acquire, and retain your customers better

Numbers and analytics are all over the place today, and it can be easy to get caught up in all the different benchmarks and indicators marketers are now able to track. Organizing focus areas such as organic search, brand awareness, content, and customer satisfaction can enable you to track the KPIs that will provide the most insights for your strategy while keeping you from getting lost within the silos of data.