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SYNCHRONIZING YOUR SITECORE AND GOOGLE ANALYTICS

Using Google Tag Manager


Unlock the true potential of your analytics to finally get a complete view of how your audience interacts with your website – no developers needed.

In just 4 short weeks, our Google Tag Manager solution will take your analytics to the next level. Fill out the form below to receive a detailed project plan.

Data drives confidence, meaning it’s time for marketers to unlock the real value of their website analytics. For teams that are using both Sitecore’s Analytics and Google Analytics, you’ve already taken the first step!

Google Analytics brings the comfort and ease-of-use. Sitecore’s platform offers a wider variety of analytics, even down to the individual. The key to getting the best out of both is using Google Tag Manager.

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Pictured: David Ruckman (left) and Walt Rolle (right) presenting this solution at Sitecore Symposium 2019.

Through optimizing your analytics using Google Tag Manager, you’re combining the intuitiveness of Google Analytics with the powerful nature of Sitecore’s Analytics. You can finally take back control of your analytics and:

  • Synchronize your platforms to report the same data, building trust and eliminating confusion

  • Report on a wider variety of analytics for deeper insights into how your target audiences truly interact with your campaigns and website

  • Independently set up reliable tracking tags – on links, buttons, forms, etc. – no developers needed

  • Score campaign results, engagement value and personalization effectiveness

  • Find more opportunities to tie ROI to specific campaigns

  • Personalize the visitor experience

GET STARTED TODAY
KEEP SITECORE AND GOOGLE ANALYTICS IN SYNC USING GOOGLE TAG MANAGER

Check out this quick, 15-minute webinar from RDA’s Senior Consultant, David Ruckman and Sitecore Strategy MVP, Walt Rolle. They will give a detailed overview of the solution to ensure that your Sitecore Analytics and Google Analytics are marching in lockstep.

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GET STARTED TODAY

Fill out the form below for a detailed plan on deploying this solution along with a quote within 24 hours.

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