In just 4 short weeks, our Google Tag Manager solution will take your analytics to the next level. Fill out the form below to receive a detailed project plan.
Data drives confidence, meaning it’s time for marketers to unlock the real value of their website analytics. For teams that are using both Sitecore’s Analytics and Google Analytics, you’ve already taken the first step!
Google Analytics brings the comfort and ease-of-use. Sitecore’s platform offers a wider variety of analytics, even down to the individual. The key to getting the best out of both is using Google Tag Manager.
Through optimizing your analytics using Google Tag Manager, you’re combining the intuitiveness of Google Analytics with the powerful nature of Sitecore’s Analytics. You can finally take back control of your analytics and:
Synchronize your platforms to report the same data, building trust and eliminating confusion
Report on a wider variety of analytics for deeper insights into how your target audiences truly interact with your campaigns and website
Independently set up reliable tracking tags – on links, buttons, forms, etc. – no developers needed
Score campaign results, engagement value and personalization effectiveness
Find more opportunities to tie ROI to specific campaigns
Personalize the visitor experience