Digital Marketing Service


To be successful in the customer economy, companies must have a deep understanding of buyers and their behaviors across all channels. We have the tools and expertise to leverage the information available to you for more effective digital marketing and greater return on your investment.

Two businessmen looking at content management systems selection and design options

Content Management System Selection & Design

Content management is integral to a modern digital marketing program, and it’s a big part of the experience marketing process. By the time you’ve landed here, however, you probably already understand this concept and may be applying it on some level within your organization.

A robust content management system (CMS) puts control of content deployment where it should be: squarely in the hands of your marketing team. And when your content management system is integrated with your CRM, ERP, and eCommerce systems, you can develop and distribute more relevant, effective and personalized content customers expect.

We can:

  • Evaluate and select the right CMS for you—from fundamental to feature rich
  • Design your site to function on mobile and desktop devices
  • Implement marketing features in Sitecore such as personalization, goals, and campaigns
  • Implement external collaboration portals for customers and partners in platforms like Sitecore, Salesforce Community Cloud, and Custom ASP.NET
  • Implement A/B and N-Variant testing
  • Migrate existing content
  • Support and Training
business team mapping out the customer journey

Customer Journey Mapping

Imagine all of your customer data in one place, where you can view and measure every interaction, and gain insight into customer behavior. You can identify buyers personas and trends, equipping you to develop more personalized messages in more meaningful and effective ways.

Our digital marketing approach begins with creating a customer journey map that evaluates all customer touch points using tools like Sitecore, Salesforce Marketing Cloud, Pardot, and SessionM. Whether you’re delivering an experience via web, email, mobile app, social media, print, or e-commerce, you can manage your presence in one place.

We’ll guide you through:

  • Persona development
  • Buyer journey analysis
  • Implementation and management of customer listening systems
  • Personalization and engagement automation
  • Next-best-offer predictive analytics
  • Loyalty and reward programs
  • Measurement against KPIs
Integrate B2B eCommerce solution

B2B eCommerce Acceleration

The complex buying process between two businesses requires more from eCommerce than putting your product online and slapping a “buy now” button on it. B2B eCommerce requires back-end systems to be integrated with your eCommerce solution to support discounting, contracting, globalization and logistic issues.

This is where we shine. With decades of industry experience working with enterprise-level solutions, we are intimately familiar with business applications and processes, and know how to make them work together. Our solutions empower you to deliver targeted content and collect the analytics you need to drive revenue.

We can help you with:

  • Accelerated deployment (including prebuilt store fronts, plug-ins for tax, shipping, and payment, and prebuilt integration layers)
  • Product catalogs, approval and budgeting workflows, order management and quoting
  • PunchOut and procurement process automation
  • Online store design and development
  • Mobile commerce
  • Integration with ERP, CRM, PIM, social listening and more
B2C eCommerce solution in action

B2C eCommerce Acceleration

In today’s customer economy, you need systems that can dynamically respond to the unique actions of every individual. Having a cart on your site isn’t enough.

Delivering the right content to the customer when and how they want it is the expectation today. Companies that get it right have a deep understanding of their customers, and have the tools they need to deliver personalized, connected experiences.

We can facilitate the customer journey with:

  • Accelerated deployment (including prebuilt store fronts, plug-ins for tax, shipping, and payment, and prebuilt integration layers)
  • Platform identification and selection
  • Online store design and development
  • Mobile commerce
  • Integration with ERP, CRM, PIM, social listening and more
Apply GDPR rules to your digital marketing

GDPR & Preference Management

The implications of the General Data Protection Regulation (GDPR) are impacting US companies who collect, maintain or process personal data of EU citizens – as well as penalties for non-compliance. The implementation of GDPR will require comprehensive changes to business practices for companies that do not already have a comparable level of data privacy in place. As Marketers continue to increase investment in customer data capture and email marketing, it is important to be prepared for regulations such as GDPR and CAN SPAM Act.

RDA’s Alertme platform enables you to adhere to these regulations by providing support for:

  • GDPR Adherence
  • Opt-In / Opt-Out of Subscriptions or Global Unsubscribe
  • Delivery of Notifications and Alerts via text or email
Team migrating their CRM

CRM Migration & Implementation

We help our customers empower Sales, Marketing, Customer Service, and Operations with a 360-degree view of their customer. Whether your organization is new to using a CRM system, onboarding a new business unit, or leaving a legacy CRM, RDA can help guide the process from start to finish. Our consultants engage with you to understand your business and then map features to the platform. By using a simple and effective management process, you can see results in as little as a few weeks and simultaneously tackle user adoption and training.

We’ll guide you through:

  • Platform selection that fits your ecosystem
  • Map your sales & digital marketing process to the tools and recommend best practices
  • Ensuring data quality and implementing deduplication algorithms
  • Integrate key data points from ERP, eCommerce, and Marketing Automation systems

Deliver a connected commerce experience and drive revenue with our digital marketing services. Start your journey by clicking here.

Customer Portfolios

  • acli logo
  • Alex Lee logo
  • embry riddle logo
  • financial services logo
  • five guys logo
  • law firm logo
  • nbcot logo
  • neenah logo
  • sports tech logo
  • tessco logo
  • passport logo
  • walker dunlop logo

Partner Portfolios

  • avendi creative design studio
  • coveo
  • Digizuite
  • Episerver logo
  • inRiver  logo
  • Insite
  • Microsoft
  • salesforce registered consulting partner
  • sitecore
  • ucommerce
  • Umbraco