Dorel Sports

Large Content Migration & Cloud Enablement to scale B2B Commerce Roadmap

Dorel Sports (Cycling Sports Group) is the world’s leading bicycle manufacturer and distributor. Widely regarded as the bike industry's leading innovator of game-changing technologies, Cannondale and its handcrafted bicycles continue to innovate across the globe.

Male mountain biker carrying bicycle looking at nature in the forest

Nothing is Impassable.


As Dorel experienced an industry-wide shift to online sales, high-end retailers were selling more bikes than they could supply. Dorel needed a system that would respond quickly to price changes and rapidly-moving inventory.


RDA started a multi-year strategic relationship by producing a long-term strategic roadmap, performing an Azure migration, and building a custom Sitecore site that uses Coveo and includes up-to-date pricing checks, inventory checks, and included sustained integration for unique orders, such as those that implemented monthly payments or required unique shipping. 


With a new, custom solution, Dorel was given the flexibility and tools they needed to begin an ecommerce journey that revamped  RDA implemented Sitecore Experience Commerce 9 and migrated Dorel’s B2B site onto the platform. Prior to the migration, Dorel Sports was managing two versions of Sitecore to host B2B and B2C web properties.

RDA's Services:

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