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RDA Headquarters
303 International Cir., Suite 340
Hunt Valley, MD 21030
 New York NY | Philadelphia PA |  Baltimore MD |  Reston VA |  Washington DC  |  Richmond VA  |  Wilmington DE |  Charlotte NC  |  Raleigh NC  |  Atlanta GA 

Digital Strategy 

Today's marketers & digital leaders are challenged with the unprecedented complexity in this ever-changing digital landscape. Sometimes we need to take a step back to see the big picture. 

Digital Strategy

Build Consensus.
Connect the Dots.

A well-defined roadmap will mitigate risks and drive velocity.

Good preparation paired with an agile team is key to a successful journey.

Digital transformation can be very complex. Enhancing and innovating your processes to operate more efficiently and create better experiences for customers and employees is essential for you to remain competitive.

RDA works with you to assess your digital maturity and empower you to own your customer's experiences.  


Through a defined digital roadmap, we help transform your digital strategies into actionable initiatives and campaigns that leverage your key technology investments and align them with your business objectives.

Build a Strong Foundation with RDA's Digital Roadmap Workshop

We are entering a period with fewer groundbreaking changes but far greater transformation. Alignment is critical. For over 30 years, RDA has been building, integrating and optimizing custom applications and scalable cloud solutions. 

RDA works with marketing and IT teams collaboratively to uncover insights around these key pillars to construct a Digital Roadmap:

  • Culture: Move from what "we" want to what "our customers" want. 

  • Organization: Build team alignment that  drives speed and innovation. 

  • Technology: Leverage a framework for scale and platforms that deliver. 

  • Metrics: Lead with data-driven insights and create impactful experiences. 


The data we capture around these pillars provides a rounded and comprehensive view of your digital capability, infrastructure and key opportunities to drive multipliers in your revenue and margin.

Targeted Outcomes

  • Provide detailed guidance on short term wins as well as a path towards a long term strategy.

  • Identify inter-dependencies and relationships between key elements of your digital strategy to drive efficiencies, align data attributes and optimize resources.

  • Support proper planning and scoping of engagements to ensure maximum Return on Investment.

Sample Workshop Agenda

Topics to be tailored to client needs.

  • The Digital Journey

  • Digital Snapshot | Insights

    • SWOT Analysis

    • Digital Foundation​

    • CX Maturity

    • Keys to Digital Success

  • Leveraging Digital Investments

    • Methodology ​

    • Personalizing the Journey

    • Today's 360 Degree View of the Customer

    • Measuring Success of your Investment​


  • Prioritization of Next Steps

  • High-level Roadmap​


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