DIGITAL MARKETING STRATEGIST

DIGITAL MARKETING STRATEGIST

REMOTE, WILL CONSIDER CANDIDATES IN EASTERN AND CENTRAL TIME ZONES

JOB ID #202001

APPLY

We are currently seeking a talented Digital Marketing Strategist. RDA is looking for someone to lead our delivery of marketing based plans for organizations. From defining strategy for our customers to helping our customers design campaigns. This position will be a mix of leadership and hands on with the goal of growing a strong marketing competency to balance RDA’s expert technical implementations.

Excellent consultative skills are also a must as you will collaborate with a project team and the client on the overall strategy and solution definition to deliver new platforms for the client. Successful engagements first require time and thinking to understand the client’s business needs. Only then can you map out the most appropriate strategy and solution. If you agree and have experience working in this manner, you may be just the person to join our team of experts!

SKILL EXPERTISE

  • Work with clients to develop digital strategies that produce measurable ROI and ensure our clients achieve their business goals.

  • Defining and driving digital transformation strategy and roadmap style engagements.

  • Experienced in digital marketing via social media, search marketing, content marketing, email campaigns.

  • Translating clients’ goals and objectives into customized digital marketing programs.

  • Guide our clients in their digital marketing strategy and support efforts to secure new digital marketing business.

  • Knowledge of eCommerce systems

    • Preferred; Sitecore Commerce, Optimizely Commerce Cloud, Shopify

    • Other: Salesforce Commerce, Episerver Commerce Cloud, SAP Hybris, Commercetools, Elasticpath
  • Experience with CMS platforms such as Sitecore (preferred), Optimizely (preferred), Episerver, Adobe, Sitefinity, Contentful, Crownpeak

  • Experience with Marketing Automation platforms: Sitecore, Optimizely, Salesforce Marketing Cloud, Pardot, Adobe, Hubspot, and Social listening tools
  • Strong understanding of Google Analytics, certification is a plus

CONSULTING EXPERTISE

  • Passion in all areas of digital marketing and demonstrated ability leveraging latest trends.

  • Excellent communication skills and the ability to clearly and effectively lead workshops, trainings or creative brainstorms with clients and internal teams.

  • Assist in defining business and functional requirements in user story format.

  • Demonstrated experience in leading client presentations with senior stakeholders, delivering strategic recommendations.

  • Experience working with marketing organizations.

REQUIRED EDUCATION AND EXPERINCE

  • B.A./B.S. Degree (in Marketing preferred)

  • 4-6 years of contiguous recent experience utilizing marketing technology tools

  • 6-8 years of consulting experience with mid-market to enterprise sized clients

Note: No third parties please. Only U.S. Citizens or U.S. Permanent Residents need apply. EOE/M/F/D/V