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Founded in 1954, Lowes Foods employs nearly 9,000 people and operates 80 full-service supermarkets in the Carolinas. Locally owned and operated, Lowes Foods is truly a homegrown company committed to bringing community back to the table, by providing customers with the freshest and most innovative local products from local suppliers. The company maintains a strong focus on exceptional attention to their guests, with services like Lowes Foods-To-Go personal shopping and gas rewards discounts.
Lowes Foods sets out to break the mold of the standard supermarket and create a distinctive grocery shopping experience worthy of its Carolina roots. Their online experience has to match the onsite experience.
The online design ensures that their local guest can feel that community connection. When you’re local you know how local works. You become part of the solution that nurtures our families and communities.
The design also brings to life their new service offerings and their unique sub-brands.
Acuity Brands provides lighting and building management solutions for commercial, institutional, industrial, infrastructure, and residential applications, employing over 13,000 associates across North America, Europe, and Asia. They’re the largest manufacturer of lighting and lighting control systems in North America. With 5,000+ product offerings across 8 different categories, 32 brands, and 14 independent brand websites, it’s safe to say that their catalog is complex.
Acuity Brands’ customers include agents, distributors, architects, designers, and contract electricians. When visiting each of Acuity’s 14 brand websites, their goal is typically to find products that meet a project’s needs or to get inspiration for a design they’ll be presenting.
Yet the website experience was letting customers down. Visitors weren’t finding the right products and information due to inefficient static search and navigation. The most relevant content was often buried, not turning up in search results. And, visitors weren’t able to easily use content to build submittal packages or inform their designs.
The team set out to rebuild their websites with a search-first approach, keeping Sitecore as their CMS, but upgrading to the most current version. With Coveo’s pre-integrated Sitecore solution, Acuity Brands used AI to enhance its website search experience.
Now designed as a search-first website and adding enriched analytics about its visitors, Acuity Brands is shifting its focus. The next step is extending that experience to post-sales service. This strategy is particularly important for Acuity Brands, where many site visitors are actually returning customers. Building that relationship and satisfaction is key to creating loyalty to the brand.
Astrobrights® has the biggest and best selection of bold, vibrant colors to inspire your creativity, ignite your imagination, and ensure that your projects are always memorable, impactful, unique, and fun. Guaranteed to work in your printer or copier, our paper can be used to enhance flyers, brochures, presentations, take-out menus, mailers, or anything else you envision. Whatever you create, Astrobrights will help bring it to life!
The launch of Astrobright's elegant brand site supported a full-service e‑commerce storefront fully compatible with mobile devices from start to checkout.
This high-energy design reflects the importance of working directly with consumers vs. suppliers. By creating a web-enabled storefront, the Astrobrights team can now execute their own creative campaigns and inspire creativity in their customers plus roll out product expansion with minimal organizational barriers.
The site was awarded the top Commerce Experience in North America by Sitecore.
