Today's applications collect a significant amount of data and without clarity, enterprise teams are resorting to guessing what customers want/like. Key market opportunities are being missed..
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Pandora's Story: Pandora struggled to understand their consumers, so they hired RDA to create a system that would provide Marketing with insights into consumer behavior including buying patterns, retention, email engagement, responsiveness to sales & promotions, and several other criteria.
See how RDA enabled Pandora to make better decisions and position the company for significant growth.