Implementing Sitecore Commerce to personalize customer buying journey & increases customer engagement.
Astrobrights wanted to provide customers with the ability to purchase directly from Astrobrights.com instead of going through other vendors. The client was also looking for a marketing platform integrated with a commerce system that enabled the marketing team to highlight the essence of the bold, colorful brand.
RDA worked with Astrobrights.com to implement Sitecore Experience Commerce to offer a full-service e-commerce, web-enabled storefront that is mobile-friendly from start to checkout.
By creating a web-enabled storefront, the Astrobrights team can execute their own creative campaigns and inspire creativity in their customers plus roll out product expansion with minimal organizational barriers. The site was built on Microsoft Azure and launched quickly by leveraging pre-built Sitecore Commerce plug-ins.
In a two-month span, they saw 8,000+ visits, 88 new user accounts, and an average of 12 pages viewed per visitor. Astrobrights marketing team can roll out product expansions with minimal organizational barriers.
Furthermore, they can now personalize and engage directly with customers and build an emotional connection through blogs by customers referencing actual products, as well as target promotions based on individual interests.