97% of marketers say producing enough content to meet their organization’s needs is their biggest concern. Content is king and it’s time we start treating it that way.  

There are three main categories of concern here: dealing with content marketing and omnichannel; making collaboration more efficient; and creating and setting up a dialog with a marketing community. 

As marketing departments struggle to adapt to the increasing demands of customers for personalized experiences, many are discovering they have a business case for going beyond Digital Asset Management (DAM).