Content Hub Strategy
Learn how to solve your content crisis with this planning engagement. Increase the value of your content and empower marketers to spend more time being creative and less time looking for and recreating assets
Multiple tools, disjointed systems, convoluted processes, inability to collaborate, poor visibility into performance, and sheer volume of content needed make it challenging for teams to create, collaborate, manage, distribute and measure content effectiveness.
Today consumers use an average of almost 6 touch-points with nearly 50% regularly using more than 4 touchpoints. With each touchpoint, customers expect consistency of content.
When choosing a content hub, make sure it easily integrates with other platforms. Next to generic APIs, your content hub should have out-of-the-box implementations for third-party marketing technology such as ERP, e-commerce, and CMS platforms.
This engagement will show you how Sitecore Content Hub can help you deliver it all in one comprehensive, user-friendly solution. Content Hub can help your marketing organization develop insights that allow your leadership to make informed decisions and realize strategic goals for the company.
Dig Into Content Hub.
RDA’s content hub planning engagement helps your organization evaluate your current content supply chain, identify gaps and discuss opportunities to optimize your content strategy. RDA’s Sitecore Strategy MVPs will support a custom and remote 2-hour workshop to align enterprise teams to quickly see the value of a centralized marketing content hub.
Key Topics:
- Recognizing the Content Crisis
- Review Survey Results
- Stakeholder Review
- Reference Architecture Mapping
- Industry-Specific Use Cases
- Recommendations
This planning engagement will help you get started with Content Hub.
Let's talk!
Successful outcomes don't happen without effective processes. RDA is ready to help your business achieve its goals.
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