Empower your team to effectively plan, manage and collaborate on a content strategy with a centralized Content Hub.
By streamlining your content lifecycle you can start to optimize content usage and distribution to deliver a personalized experience across multiple channels.
"By 2020, 90% of brands will practice at least one form of marketing personalization. However, content — not data — will be the bottleneck and primary cause of failure. "
Source: Magic Quadrant for Content Marketing Platforms, April 2019
Marketers today face an overwhelming challenge – offering the personalized experiences their customers increasingly expect. This requires a ton of content tailored to different personas, channels, and customer journey stages.
The challenge is compounded by marketing departments’ use of multiple tools, disjointed systems, and processes that make it difficult to collaborate as well as find and scale content. Often, content is generated in various areas of the organization – from the web team, to the social media team, the product team and others – duplicating efforts and rarely reusing content.
Pre-built connectors available out of the box include: Adobe® InDesign connector, Sitecore XP CMS integration, Microsoft® OneDrive connector, and Basic Web-to-Print connector (Prince). You do not have to be using Sitecore CMS to take advantage of Content Hub.
Sitecore Content Hub is an end-to-end SaaS solution with digital asset management (DAM), content marketing platform (CMP), marketing resource management (MRM), and product content management (PCM). With flexible pricing, you have the option to pay for one or pay for all.
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Are you ready to learn more?
Get started with a complementary workshop.
RDA’s remote-based, complimentary content hub workshop will help transform your content strategies into actionable initiatives that leverage your key technology investments and align them with your business objectives.
IT'S TIME TO TAKE A STEP BACK FROM THE CHAOS AND START TO TAKE CONTROL OF YOUR CONTENT.
Sitecore MVP Jaina Baumgartner and Digital Marketing Specialist Kaitlyn Natchez discuss challenges associated with content marketing and share insights on how to rethink content creation and management, and how Sitecore Content Hub can help.