CONTENT HUB

"By 2020, 90% of brands will practice at least one form of marketing personalization. However, content — not data — will be the bottleneck and primary cause of failure. "

Source: Magic Quadrant for Content Marketing Platforms, April 2019​

Marketers today face an overwhelming challenge – offering the personalized experiences their customers increasingly expect. This requires a ton of content tailored to different personas, channels, and customer journey stages. 

The challenge is compounded by marketing departments’ use of multiple tools, disjointed systems, and processes that make it difficult to collaborate as well as find and scale content. Often, content is generated in various areas of the organization – from the web team, to the social media team, the product team and others – duplicating efforts and rarely reusing content.