Carolina Handling had a static, brochure-style website and vast amounts of customer data—neither of which is being leveraged to its greatest use. The company wanted to tap into their deep customer insights to: identify potential customers, better understand their challenges and possible solutions, and create content that is more targeted, personalized and can facilitate the buyer journey. They also want to significantly expand their e-commerce offering from a limited group of small, accessory-type items to a more comprehensive offering that represents their entire spectrum of products and services.

CAROLINA HANDLING'S DIGITAL MATURITY CHECKLIST

• Aligning digital goals with business goals 

• Enhancing, connecting and measuring strategic themes in alignment with buyer journey mapping 

• Developing a scoring system for personalized digital engagement 

• Integrating existing infrastructure and data investments 

• Prioritizing and implementing quick wins within Sitecore

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