CAPTURE AND GROW MARKETING DATA
October 8th | 4:30PM - 5:30PM
As the world thinks about rebuilding for the future and engaging more digitally -
One of the considerations across many law firms is how do we make better decisions with our marketing investments?
There is less room for error in decision making, less elasticity in the budget, and less tolerance for gut-feel decisions. Firms must think more carefully about the impact decisions –at all levels - has on the bottom line.
Rachel Shields Williams Sidley Austin’s Senior Manager, Experience Management and RDA’s Digital Strategist, Jaina Baumgartner, will discuss how to build a strong foundation of capturing important marketing data, then using it effectively grow customers and revenue.