RDA Headquarters
303 International Cir., Suite 340
Hunt Valley, MD 21030
 New York NY | Philadelphia PA |  Baltimore MD |  Reston VA |  Washington DC  |  Richmond VA  |  Wilmington DE |  Charlotte NC  |  Raleigh NC  |  Atlanta GA 


RDA is a solid company with a right-sized team—small enough to be agile, yet large enough to be stable. Our roots are in technology–running all the way back to 1988–and provide a solid foundation for the marketing technology advancements that we’re focused on today.

Business Analyst - Digital Marketing


Job ID: 202001

We will consider candidates based in the following states: NY, PA, NJ, DC, VA, MD, RI, DE, IL, FL, SC, NC, GA 

Do you thrive on working with stakeholders to uncover business needs?   Determining what the impact of making those changes may be?  Putting together those requirements and delivering those requirements to the stakeholders?  Then this might be the right opportunity for you! 

​RDA collaborates closely to understand businesses, asks the right questions, and designs and implements functional, integrated technology solutions that align to our clients marketing and IT goals. We are currently seeking an experienced, results-oriented Business Analyst. 

What You'll Be Doing

  • Work with business and IT leaders to implement digital tools as part of our clients digital transformation 

  • Stakeholder interviews 

  • Requirements gathering, gap analysis of current solution and address with Sitecore and Marketing Automation and Management tool capabilities 

  • Function specification documents  

  • User Story creation 

  • Lead discovery workshops to understand client business objectives and customer experience goals 

  • Assist with driving strategic roadmaps 

  • Customer experience research and planning, persona mapping and personalization 

  • Research and analysis for internal and external stakeholders 

  • Develop and maintain business requirements documentation 

  • Participate in kick off meetings, and discovery and planning sessions 

  • Contribute to Quality Assurance plan, test strategy, user acceptance test plan, etc 

What You'll Need to Bring With You

  • A minimum of 4 years experience in business analysis, QA or digital strategy 

  • BA or BS degree 

  • Consulting experience 

  • Experience interviewing stakeholders, defining KPI’s 

  • Experience implementing Sitecore (or other CMS) and/or e-Commerce or Marketing Automation and Management tools 

  • Excellent communication skills and the ability to interact with client management and business users 

  • Experience working in an Agile environment 

Meet one of our experts; submit your resume today to: careers@rdacorp.com and specify the job ID in the subject line. Local candidates are preferred.

Note: No third parties please. Only U.S. Citizens or U.S. Permanent Residents need apply. EOE/M/F/D/V