CDPs and a First-Party Data Strategy Podcast
About the Episode
Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey.
About the Podcast
The Agile Brand podcast is the leading marketing technology, customer experience, and digital transformation podcast. A Feedspot top 25 marketing technology podcast & Signal awards winner, the Agile Brand is dedicated to collaborating with innovative and successful professionals on a variety of topics, bringing new content to you every week.
About Jaina Baumgartner
Jaina Baumgartner is a Manager and Architect with experience leading website and digital marketing teams of 20-30 team members, creating product roadmaps, and delivering websites, landing pages, and campaigns, as well as innovative ideas to continue to enhance the WCMS product, with deep expertise in Sitecore.
About Greg Kihlström
Greg Kihlström is a best-selling author, speaker, and entrepreneur, currently an advisor and consultant to top companies on marketing technology, customer experience, and digital transformation initiatives as Principal and Chief Strategist at GK5A.
He is also the host of The Agile Brand with Greg Kihlström podcast. He is a two-time CEO and Co-Founder, growing both companies organically and through acquisitions, and ultimately leading both to be acquired (one in 2017, and the other in 2021).
Greg has worked with some of the world’s top brands, including Adidas, Choice Hotels, Coca-Cola, Dell, FedEx, HP, Marriott, MTV, Starbucks, Toyota, and VMware.
Download the Building a Customer-Centered Digital Consultancy white paper, featuring RDA
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