Chad Solomonson is the chief customer officer for RDA and a member of the firm’s Executive Team. He leads RDA’s marketing and lead generation team as well as the company’s alliance program. As chief marketing officer with more than 25 years of business-to-business strategy, marketing, and sales, Chad oversees account-based marketing programs to build brand awareness, enter new markets, drive new business, and strengthen existing client relationships. Chad joined RDA from Oracle (part of Opower acquisition), where he helped leading utilities deliver proactive, digital communications that raise customer satisfaction, manage energy demand, and lower service costs. Previously, he also worked for Microsoft, Lime Energy, and Duke Energy and has been involved in many successful startups as an entrepreneur.