Founded in 1931, Alex Lee is the parent company of Merchants Distributors, LLC and Lowes Foods grocery stores based in Hickory, NC. The 85-year history and proud heritage of Alex Lee does not tie the company to the past. Alex Lee knows that they must constantly reinvent themselves and the way they do business to stay relevant to their customers.
This mindset is driving Alex Lee to implement new customer experience initiatives to keep up with the pace of innovation, take advantage of emerging trends, and achieve their business goals.
Alex Lee selected Sitecore’s CX platform to tightly integrate user experiences across digital channels. Alex Lee teamed with RDA to facilitate a digital marketing workshop to determine their overall UX/UI objectives and define which Sitecore features should be implemented. From there, RDA delivered a digital roadmap to help Alex Lee put digital strategies into action.
RDA applied a modern UX design to simplify the visitor’s journey. An attractive and functional interface is optimized to provide a consistent and intuitive user experience, enabling Alex Lee to achieve strong brand awareness as well as an easy user experience. The user-centric Sitecore platform also empowers non-technical marketing and creative teams to drive content and measure user journey insights to optimize campaign strategies.
To reduce time & complexity, RDA deployed Sitecore on Microsoft's Azure platform-as-a-service (PaaS). This proven architecture gives Alex Lee a range of options and can scale efficiently across their enterprise.
Alex Lee launched their new site (www.alexlee.com) and is now in the process of measuring key insights. The site integrates with their existing systems while giving them a CX framework to grow their brand experience. RDA trained Alex Lee’s IT team to enhance and drive more value back to the business. Alex Lee is now migrating their other brands to the Sitecore platform.