Content management is integral to a modern digital marketing program, and it’s a big part of the experience marketing process. By the time you’ve landed here, however, you probably already understand this concept and may be applying it on some level within your organization.
A robust content management system (CMS) puts control of content deployment where it should be: squarely in the hands of your marketing team. And when your content management system is integrated with your CRM, ERP, and eCommerce systems, you can develop and distribute more relevant, effective and personalized content customers expect.
Imagine all of your customer data in one place, where you can view and measure every interaction, and gain insight into customer behavior. You can identify buyers personas and trends, equipping you to develop more personalized messages in more meaningful and effective ways.
Our digital marketing approach begins with creating a customer journey map that evaluates all customer touch points using tools like Sitecore, Salesforce Marketing Cloud, Pardot, and SessionM. Whether you’re delivering an experience via web, email, mobile app, social media, print, or e-commerce, you can manage your presence in one place.
We’ll guide you through:
The complex buying process between two businesses requires more from eCommerce than putting your product online and slapping a “buy now” button on it. B2B eCommerce requires back-end systems to be integrated with your eCommerce solution to support discounting, contracting, globalization and logistic issues.
This is where we shine. With decades of industry experience working with enterprise-level solutions, we are intimately familiar with business applications and processes, and know how to make them work together. Our solutions empower you to deliver targeted content and collect the analytics you need to drive revenue.
We can help you with:
In today’s customer economy, you need systems that can dynamically respond to the unique actions of every individual. Having a cart on your site isn’t enough.
Delivering the right content to the customer when and how they want it is the expectation today. Companies that get it right have a deep understanding of their customers, and have the tools they need to deliver personalized, connected experiences.
We can facilitate the customer journey with:
The implications of the General Data Protection Regulation (GDPR) are impacting US companies who collect, maintain or process personal data of EU citizens – as well as penalties for non-compliance. The implementation of GDPR will require comprehensive changes to business practices for companies that do not already have a comparable level of data privacy in place. As Marketers continue to increase investment in customer data capture and email marketing, it is important to be prepared for regulations such as GDPR and CAN SPAM Act.
RDA’s Preference Center product enables you to adhere to these regulations by providing support for:
We help our customers empower Sales, Marketing, Customer Service, and Operations with a 360-degree view of their customer. Whether your organization is new to using a CRM system, onboarding a new business unit, or leaving a legacy CRM, RDA can help guide the process from start to finish. Our consultants engage with you to understand your business and then map features to the platform. By using a simple and effective management process, you can see results in as little as a few weeks and simultaneously tackle user adoption and training.
We’ll guide you through: