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The customer economy is changing the way companies do business. Our company is no exception. That’s why we make it a point to stay on top of what’s happening in the industry—so we can bring the best ideas to the solutions we create for our clients. If it's On Our Radar, you'll find it here!

The Three Ps Of Digital Transformation

Is your digital transformation strategy on track? If not, why?

Few can argue that the digital transformation imperative is real.

Your enterprise’s ability to deliver (and compete) on customer experience hinges on it. Forrester, in conjunction with Odgers Berndtson, found that while executives understand digital’s potential to transform how businesses create and deliver customer value, more than 4 out of 5 companies (84%) do not have the required skills or talent [...]

30 Years - RDA In Review

By Tom Cole, CEO of RDA

When I read a blog that highlights 30 years of history, I take a step back and reflect on the changes with a fond memory.

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How to overcome challenges in your digital commerce transformation

Why you’ll need a modernization roadmap for your enterprise commerce solution

By Walter Rolle, Director – Sales & Marketing Solutions, RDA

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When Pricing Disrupts the Commerce Ecosystem

In the world of digital disruption a strong B2B ecommerce solution is key, but improving your “process” of pricing can be the change your company needs this year. Our partner, Insite, dives into how the pricing disruptor may be the key to meeting customer demands.

Why many manufacturers need to dive deeper into the root of the “pricing problem” and create strategies that take advantage of this disruptor.

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3 Easy Tactics to Start Personalizing your Digital Marketing

Everyone we talk to is trying to take steps to build personalization into their customer experience. Personalizing customer experiences, whether on your website, in an email push, or in a social media campaign, requires you to deliver content that considers the context of customers’ current and previous brand interactions.

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Manufacturers: Disrupters Or Disrupted?

Dan Gilroy, Director of Consulting Services at RDA comments on an article from Information Week -  "Interesting points about the digital transformation in manufacturing.  The 3C strategy is a great way to direct your investment in an even build.  The author highlights the challenge of fragmented work at the end of the article and the fact that it might be counterproductive.  This is where agile methodologies from technology along with solid communication and coordination can keep your efforts on track.”

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Five Ways to Improve B2B Commerce

By Chad Solomonson, Director of Digital Marketing Strategy, RDA Corporation

85% of B2B companies recognize that digital commerce is an important revenue opportunity that they are not yet fully utilizing. (Everage)

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4 Takeaways from Sitecore Symposium

Last week, Sitecore Symposium brought together innovative thinkers in the marketing, IT, and business world to discuss how to use your current technology to drive great customer experiences. RDA sent a team to Las Vegas to present what we have done, and to hear from Sitecore and Sitecore customers on what they are doing to methods to create personalized digital marketing solutions.

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Sitecore Customers Share Their Implementation Tips

Andrew Crowder, Director of Digital Marketing Solutions at RDA comments on an article from CMS Wire - It’s always exciting to kick off a new website project, especially with a market leading CMS like Sitecore. In this article, several long time Sitecore customers relay a few key things you may want to think about as you start your journey. One of whom is Neenah Paper, a client RDA has helped the last four years. RDA is happy to help your company overcome digital challenges as well. Enjoy the article!” 

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The Talk Business Leaders Need To Have With Finance To Drive A Digital Transformation

After reading this article from Forbes, Dan Gilroy, Director of Consulting Services at RDA comments - “We can all agree that getting ahead and staying ahead of the competition is a must. To do that there has to be a focus on innovating faster and providing more value for customers. When working with a limited budget, teams have to think differently to accelerate innovation and reduce cost.”

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How Digital Transformation Is Reshaping The IT Budget: The Journey Of 3 CIOs

Betsy Silver, Business Development Director at RDA shares her thoughts after reading an article from ZDNet- Digital Transformation has improved efficiencies for businesses. Remember to budget for increased IT expenses in order to maintain automated workflows!”

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Seven Questions To Help You Avoid The Biggest Misstep Of Your Site Relaunch

Betsy Silver, Business Development Director at RDA comments on an article from MarketingProfs - "When you are considering a website re-design initiative, do you consider Search in the planning, or is it an afterthought? In this article Mark Floisand, CMO at Coveo, an RDA Partner, explains why it is critical to think through the search experience early in the process."

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Future Perfect: The Explosive Impact Of Digitisation On The Manufacturing Industry

Dan Gilroy, Director of Consulting Services at RDA shares his thoughts on an article from Global Manufacturing - I have shared a number of articles about digital transformation and the effects it is having on manufacturing.  This article provides much of the same information that we have already discussed except for the third point about connected customers. More and more, manufacturers are dealing with end customers. Developing a strategy to engage those customers is a critical new capability and this article provides a good primer on the areas where we can achieve customer success.”

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Building the Digital Foundation for Connected Commerce – Two Critical Building Blocks to Get You Started

By Chad Solomonson, Director of Digital Marketing Strategy, RDA Corporation

Like Amazon, you are seeking to combine the power of highly personalized experiences with sophisticated product merchandizing and shopping. Two critical building blocks to get you started include: Business Alignment & Customer Insights & Behaviors

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Are You Listening To Your Customers? You Should.

After reading this article from Forbes, Tom Cole, CEO at RDA remarks - “KPMG takes a holistic business approach and asks the right eight questions that drive growth. In today's world, your customers will give you all the information you need, now it's up to you to use it so you too can be successful.  This is a quick article that will pay dividends as you start your 2018 business planning.”

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The Shift In Manufacturing: 3 Takeaways from mfgCon 2017

By Marty Benshoff, Account Executive, RDA Corporation

Digital transformation continues to evolve current business practices to keep pace with customer demands. The manufacturing industry is faced with a new reality and innovators will be the winners who can ensure the right products are delivered at the right time, to the right audience, and at the right price. As manufacturers step into this new business realm, many questions arise as they try to comprehend all the advice and products available to them.

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Legacy Technology – An Enabler To Digital Transformation, Not A Barrier

Eric Tanenholtz, Sr. Director of Consulting Services at RDA shares his thoughts on an article from Information Age - "This article speaks to the reality that many enterprises face, having significant legacy applications that run the core of the business yet don’t readily align with the fast paced digital transformation that is happening in the business world. Rather than just assume the legacy applications can’t be leveraged, the article does a nice job illustrating techniques and approaches (API wrappers, middleware, etc.) that can be used to draw upon those assets.”

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Why Customer Experience is Driving Connected Commerce

By Chad Solomonson, Director of Digital Marketing Strategy, RDA Corporation

Consumers are in control. Armed with information, experience, and mobile devices they have been trained to expect a personalized shopping experience. The rapid adoption of new technology, has led to this expectation from all brands, irrespective of B2B or B2C channels.

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Top 5 Digital Transformation Trends In Manufacturing

After reading this article from Forbes, Dan Gilroy, Director of Consulting Services at RDA comments - Digital transformation is a journey to industry 4.0, and at the end of that journey companies can reap the benefits of greater efficiency and have the ability to nimbly react to custom needs and expectations.  Gathering data is a fantastic piece, but there are other steps towards operationalizing that data through the entire enterprise that enable effective companies.”

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When B2B Buyers Want To Go Digital—And When They Don’t

Tom Cole, CEO at RDA comments on an article from McKinsey & Company - “Solid research from McKinsey telling us what B2B customers think about sales and digital marketing. You need both, but where, how much, and when do they want you to invest?”

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Andrew Crowder Appointed Ucommerce MVP

(Hunt Valley, MD – August 15, 2017) – RDA is proud to announce that Andrew Crowder, Director of Marketing Solutions, has been appointed the Ucommerce MVP award. The award recognizes and honors great work and contribution that has brought value to the Ucommerce Community.

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Digital Transformation In B2B Marketing Is Slowed By The Lack Of An Adoption Strategy

Chad Solomonson, Director of Digital Strategy Services at RDA comments on an article from The Drum  - "Not surprised by this article. Uncertainty in our fast paced world creates a lack of confidence and direction. This is the core reason we created ‘easy to consume’ strategy engagements that focus on business alignment and quick wins.  Going digital provides numerous opportunities to grow revenue. A simple plan of attack and a quick win can lead to huge transformations, but you have to take that first step forward.”

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Where’s The Value In Big Data?

Dan Gilroy, Director of Consulting Services at RDA shares his thoughts on an article from Information Age - “Business leaders are willing to blindly adopt “big data” initiatives because they know at the core there is value in the data they have or could procure.  The key, just like in all areas of business, is keeping an eye on the need and the return.  To get a return from data, consider following an upgrade strategy like the one mentioned in this article. Remember, don’t fly blind.”

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Parts Suppliers Take A Hit From The Amazon Effect

Tom Cole, CEO at RDA comments -This article from The Wall Street Journal is another example of traditional B2B businesses disrupted by changes in customer expectations. Cutting prices to compete is a death sentence. Invest in the areas that make you competitive and connected to your customers - Digital Commerce and Customer Service.”

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Pay Down Tech Debt While Investing In A Digital Future

After reading this article from InformationWeek , Eric Tanenholtz, Sr. Director of Consulting Services at RDA comments - I found this article did a very nice job recognizing the significant legacy technical debt that most enterprises have and presenting an approach around embracing today’s new solution development environment (Cloud, DevOps) to modernize solutions, aid innovation, and execute a digital transformation strategy.”

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RDA Announces Partnership With Salesforce

(Hunt Valley, MD – August 9, 2017) – RDA Corporation is proud to partner with Salesforce to bring a fully integrated digital experience to clients. Partnering with Salesforce allows RDA to deliver new solutions to clients so they can do more, achieve more, and become more successful.

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Digital Transformation & Customer Experience – Separated At Birth, Reunited By A Common Purpose

Marty Benshoff, Account Executive at RDA comments on an article from CustomerThink -“This is a great perspective on how to achieve the elusive dream of Digital Transformation and Seamless Experience: 1.Start with the customer in mind 2.Adopt an integration mind-set 3.Get started.”

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Integrated Lifecycle Management Creating Flow For Digital Transformation

Dan Gilroy, Director of Consulting Services at RDA had this to say after reading an article from CIOReview - “It’s clear that data integration and communication among stakeholders is key to effectively managing the accelerating pace of innovation in manufacturing. PDLC integrates stakeholders from all disciplines to provide the input new products need to succeed."

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Agile Marketing: Exceling At The Basics

By Chad Solomonson, Director of Digital Marketing Strategy, RDA Corporation

Today, companies must constantly adapt and pivot to keep pace with disruptive competitors and rapidly changing customer behaviors.

Initially adopted by software engineering teams, agile methodologies have now become a standard in high-performing marketing teams.  Teams that are driving innovation are leveraging enterprise technology investments, scaling customer insights across channels and building repeatable and transparent processes.  

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Shake Shack Looks To Digital For Growth

After reading an article from The Wall Street Journal, RDA’s CEO Tom Cole says - Chicken or the Egg? I’m not sure if anyone knows which came first – Customer Behaviors or Digital Transformation. This article is a perfect example of a business that used digital tools to grow their revenue while also driving in cost efficiencies. By allowing your customers to research, decide, and buy on a platform that benefits them translates to larger sales, more repeat sales, and better margins.”

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New Digital Tools Driving IT Skills Gap: Survey

RDA CEO Tom Cole comments on an article from The Wall Street Journal - “CompTIA surveyed 600 companies regarding the importance of technology in achieving their business goals. About half said the technology is growing faster than they can keep up. No person or team can be an expert in all things. Know what you can do and hire experts to supplement your team.”

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Personalization Programs Increase Leading Companies’ Revenues By 6% To 10%

Tom Cole, CEO at RDA shares an article from Globe Newswire - BCG research shows 6+% increase in revenue when you integrate personalization into your digital marketing execution. The challenge is almost 60% of companies struggle to effectively measure and attribute the impact of campaigns limiting their ability to learn from customer feedback and adapt accordingly.   

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As B2B Buyers Expect More Digital Commerce, Manufacturers & Distributors Turn To The Cloud To Keep Pace

Betsy Silver, Business Development Director at RDA comments on an article from Information Age - "Are your legacy systems getting in the way of enabling your customers to purchase when, where and how they want? Modernizing your back office systems and moving them to the cloud provides the agility needed to help make your B2B ecommerce initiatives successful.”

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UPS Report Finds Traditional Industrial Distributor Model Faces Mounting Risk

RDA Account Executive Marty Benshoff shares his thoughts on an article from UPS Pressroom - “The millennials grew up in the digital era and are comfortable bypassing a distributor. According to this study, 80% of buyers are fine switching suppliers for a better website.  Distributors need to have their digital strategy in place to meet the needs of this next generation!”

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Preparing For Manufacturing’s Future With Industry 4.0

Dan Gilroy, Director of Consulting Services at RDA comments on an article from IndustryWeek -  "Industry 4.0 is key to improving manufacturing in a meaningful way with data as a driver for continuous improvement.  Don’t forget however about driving efficiency into product development to accelerate innovation.”

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Seven Features Every Workflow Management System Should Have

RDA Project Manager Paul O'Neil  shares his thoughts on a Nintex blog post - “RDA’s partner, Nintex does a great job articulating that implementing business process automation is more than just picking a few processes and building workflows. In addition to the initial processes to be implemented, it is important to consider the design complexity, monitorability, and many types of actors involved. 

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Four Steps For Bringing Legacy Systems Into Your Digital Transformation

Eric Tanenholtz, Sr. Director of Consulting Services at RDA comments on an recent article from SD Times - “This article is a good reminder that it requires upfront analysis to identify a modernization path for your legacy applications while level-setting that doing so is not a big-bang approach but rather is an iterative process.”

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How Much Marketing Automation Capability Do You Really Need?

Tom Cole, CEO at RDA comments on an article from diginomicaThe recent MarTech conference unveiled 5,400+ marketing tech products. I attended one session I particularly found to be true - Marketing Technology purchasing decisions must fit into a simple architecture. Make sure you have one tool that can act as your foundation, then get low cost, point-specific tools that allow you to adapt to changes in customer preference, or provide new capabilities.”

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Scaling A Transformative Culture Through A Digital Factory

Dan Gilroy, Director of Consulting Services at RDA comments on an article from McKinsey & Company - “I was looking for information about improving efficiency in the manufacturing industry and found a great read about building digital factories. While this doesn’t apply only to manufacturing, it does highlight an area where everyone needs to improve - making a process efficient to accelerate innovation!”

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How To Ensure Your Digital Transformation Initiatives Thrive

Howard Wilensky, Account Executive at RDA comments on an article from IDM - “Digital transformation is not something that happens overnight.  It requires a long-term strategic roadmap which brings all aspects of marketing and customer touchpoints together. The sheer amount of data can be overwhelming, so it's extremely important to have a structured team in place which understands how all decisions affect the end customer.”  

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Three Key ‘Take-Aways’ From MarTech 2017

Connected customer experience is the marketing focus for every business, but to achieve this, a company must have the right set of tools. Marketing technology (martech) now includes 5,400 products to connect businesses with their customers

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How Digital Document Workflows Can Accelerate Business

Dan Gilroy, Director of Consulting Services at RDA comments on an article from ITProPortal - Digital transformation is more than just putting basic processes on a computer. Process is about people and the way they work together to get things done. Making a process digital means that we can eliminate redundancies and transfer simple tasks to machines so people can focus on what is important.”

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Mastering The Digital Advantage In Transforming Customer Experience

David Freeman, Account Executive at RDA comments on an article from McKinsey & Company - "This paper makes clear that a relentless focus on improving the customer experience is paramount to the successful digitization of business operations.”

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​Forrester Reveals Top Emerging Tech B2B And B2C Marketers Should Watch

Tom Cole, CEO at RDA comments on a recent article from CMO - Quick read - Five advancing tools for MarTech that should be incorporated into your Digital Marketing Strategy.”

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Customer Journeys Need To Be Defined By Customers

Chad Solomonson, Director of Digital Strategy Services at RDA shares an article from CMS Wire.

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RDA’s Andrew Crowder Helps Create Process To Accelerate Connected Commerce

(Hunt Valley, MD – April 14, 2017) -  RDA Corporation (RDA) announces the development of reusable plug-ins designed to accelerate the implementation process of Sitecore Commerce. The plug-ins increase the capabilities of Sitecore Commerce, an online shopping platform, resulting in a faster set-up and a more tailored commerce experience.

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The Digital Transformation In Manufacturing

Dan Gilroy, Director of Consulting Services at RDA comments on an article from AutomationWorld - Digital transformation may be the hottest phrase of 2017.  There is no doubt that there is a lot of conversation and even confusion about what it really means.  But no one can deny the impact that the digital world is having on their business and the need to innovate at an even faster pace to stay ahead.”

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Customer Data Management: What Really Matters

Chad Solomonson, Director of Digital Strategy Services at RDA comments on an article from Chief Marketer – “Invest in data analytics to better serve and keep customers happy.  Once you have a solid foundation for data management, then use those insights, processes and technology to segment and grow new customers.”  

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Why Every Company Needs A Chief Revenue Officer

Chad Solomonson, Director of Digital Strategy Services at RDA comments on an article from Forbes - “Someone needs to take ownership of optimizing all revenue generation processes. How a business reacts to the current disruptions within their industry will either accelerate the commoditization of their services or lead them to a new stage of profitable growth.”

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How Organizations Can Thrive In The Digital Economy

Tom Cole, CEO at RDA comments on a recent article from Harvard Business Review -You pick the metaphor - who moved my cheese, evolve or go extinct, or the quickest way to become an old dog is to stop learning new tricks. Digital transformation is disrupting business models in every market, service, and industry. This article captures five 'musts' for every business leader to take advantage of in today's realities.”

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Research: State Of The Connected Customer

David Freeman, Account Executive at RDA comments on an article from The Huffington PostThis article demonstrates why it’s essential for businesses to provide personalized digital experiences and services that match what customers expect – and expectations keep on rising because the bar keeps getting higher!”

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Digital Transformation - Business Areas See Low Capability To Execute

Tom Cole, CEO at RDA comments on an article from Business Wire - "Break your existing mold if you want to stay in business in the digital economy. This research identifies the need to evolve your business model and processes in the age of the Digital Customer."
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Bringing The Business To You

Betsy Silver, Business Development Director at RDA comments on an article from ITWeb - Wouldn’t it be great to have an assistant help you process tasks easier and faster, whether on the go or at your desk, and make sure that associated data and/or documents get routed automatically to the right location?  RDA’s Partner, Nintex can help you make that happen, enterprise wide!”

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B2B eCommerce - It's Time To Move Beyond The "Shopping Cart"​

Betsy Silver, Business Development Director at RDA comments -Another great post from our partner, Brian Strojny at Insite. Traditional companies need to find ways to interact with customers in a more personalized manner. Brian’s article points to one of the many ways that businesses can shift in order to improve the customer experience.”

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Why Technology Alone Can't Create An Omni-channel Customer Experience

Tom Cole, CEO at RDA comments on an article from American Marketing Association - Great case study on the breakdown between business processes, marketing, and IT.  Omni-Channel marketing is a business decision that will change your supply chain, IT systems, and connection with your customers for the better.”

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How Digital Disrupts Operations, Business Processes And Customer Experience

Tom Cole, CEO at RDA comments on an article from Forbes – "If you are a member of the "C-suite" or executive team and have time to read just one article on why your business needs digital transformation - this is that article.”

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4 Best Practices For Driving Customer Loyalty With Marketing Automation Technology

Betsy Silver, Business Development Director at RDA comments on an article from Hospitality Technology - Customer expectations have changed dramatically in the last few years.  Is your business set to emulate the success of Amazon, Uber and Starbucks?  In this article RDA’s partner SessionM discusses 4 critical elements to provide the experience that your customers expect.”

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Don’t Let Big Data Make Your Head Spin: Building A User-Friendly Marketing Ecosystem

Marty Benshoff, Account Executive at RDA comments on an article from Marketing Tech – “Do you know the value of your data?  You don’t have to look too hard to see companies that have had their industries turned inside out by learning how to leverage their data (Uber, Airbnb, Facebook).  Learning how to craft a strategy for leveraging your data will propel your business in today’s customer economy.”

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Smartphone Shopping Is Top Priority For Retailers

Tom Cole, CEO at RDA shares his thoughts on an article from PYMNTS.com - “The numbers don't lie - last year 67% of on line sales involved a smart phone - from research to purchase. Your website must get the right content to the right person at the moment they want it, on the platform they are using right then. To make that work requires strategy, tools, and execution to be aligned.”

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Data Analytics And The Changing World Of Retail In 2017

Marty Benshoff, Account Executive at RDA comments on an article from Retail Customer Experience - Great article that explains the value of predictive analytics to all of us as consumers!  Retail experiences in stores will be getting better for us as consumers, and will drive market share.”

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What’s A Key Part Of A Digital Transformation? Digital Workflow

David Freeman, Account Executive at RDA comments on an article from CustomerThink - “This post makes an important point about analytics for automated workflows - you can’t improve what you don’t monitor and measure!”

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Selecting The Right Tool For B2B eCommerce

Betsy Silver, Business Development Director at RDA commented - “Great post from our partner, Brian Strojny at Insite, on critical factors to consider when selecting your B2B Commerce platform.”

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Non-Mobile Optimized Websites Lose Online Customers

Tom Cole, CEO at RDA comments on an article from Business 2 Community – It's time to put on your customers’ shoes and try to buy your products with a mobile device. Google data shows 82% of mobile users buy products with their devices. Sometimes a responsive website, or sometimes an app is right - the judge is the experience of your customer.”

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A Study Of 46,000 Shoppers Shows That Omnichannel Retailing Works

Marty Benshoff, Account Executive at RDA comments on an article from Harvard Business Review - “Wow! The study in this article clearly shows the increased value of a shopper who uses multiple channels versus a single-channel customer.  This is a must read and will make you think about the importance of having a coordinated omnichannel approach to your customers."

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2017: Time To Get Serious About Customer Experience?

Tom Cole, CEO at RDA comments on an article from American Marketing Association - Our Partner Thunderhead has it right - 2017 is the year to understand how your customers really decide if they want to buy from you!”

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Don’t Forget The Basics In Digital Transformation

Betsy Silver, Business Development Director at RDA comments on an article from MITSloan Mgmt Review - Three critical factors that can make or break your digital transformation: make sure you have a solid business justification for the effort; make sure you have executive management buy-in; make sure you provide appropriate training and guidance to the staff to drive adoption.”

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Build A Strong Work Culture With Big Data

David Freeman, Account Executive at RDA shares his thoughts on an article from CTOvision - “This article is a reminder of the need to harness the wealth of internal data that businesses have in order to make sound decisions.

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Digital Commerce Directly Impacts Customer Loyalty, Customer Engagement

Tom Cole, CEO at RDA shares his thoughts on an article from Loyalty360  - “The survey data from Gartner does a nice job of communicating the shifting role of the CMO and the digital tools that allow the CMO to take a leadership role driving e-commerce transactions and increases in sales and customer engagement.

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How Location-Based Marketing Will Evolve In 2017

Marty Benshoff, Account Executive at RDA shares his thoughts on an article from AdWeek - Consumers are accelerating their use of mobile, and location information will likely play a key role in providing that “brand winning” experience.  Done correctly, it can delight a consumer!”

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Why You Aren't Selling More Online (and how to fix it)

Betsy Silver, Business Development Director at RDA comments on an article from the WBJ - “Two important factors when transforming to the world of content marketing are to make sure you provide the right content to each of your target audiences, and include a Call to Action (CTA) appropriate to the level of trust you have built with that audience."

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Cloud-native Applications

David Freeman, Account Executive at RDA comments on an article from ZDNet - “A reminder that the true power of the cloud is harnessed when applications are architected to take advantage of Platform as a Service (Paas) capabilities.”

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2017 Predictions For Mobile Marketing And Loyalty Trends

Tom Cole, CEO at RDA comments on an article from AdWeek - “2017 is the year the building blocks can be assembled so you can drive revenue through a meaningful relationship with your customers and measure the ROI from your efforts.”

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How Mobile And Big Data Are Changing Retail Marketing

Marty Benshoff, Account Executive at RDA shares his thoughts on an article from National Retail Federation -Interesting read explaining why mobile will soon be the primary revenue channel for e-commerce.”

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Retail Loyalty Programs Key To Competitive Advantage

Tom Cole, CEO at RDA shares his thoughts on an article from Appliance Retailer - “A key take away - your mobile and web customer experiences must be tied and reward your customers for buying how they want to buy.” 

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Balancing Personalization In Retail - Retail Merchandiser

Marty Benshoff, Account Executive at RDA comments on an article from Retail Merchandiser - “We keep reading  that the brand is now defined by the experience your customers have.  If so, Retailers have to get personalization done correctly.  This article backs that up and gives some interesting insights.”

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The Future Of Pipeline Marketing: Trends Marketers Need To Watch For

Tom Cole, CEO at RDA shares his thoughts on a recent article from Business 2 Community - “If you'd like to get a feeling for where you fit in versus your peers when it comes to thinking about Digital Marketing this article has some good comparative information.”

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Plan Hybrid IT Like You Would Plan Your Family Vacation

A Business Development Director at RDA shares his thoughts on an article from Data Center Knowledge - Planning family vacations is a good analogy to deciding on the appropriate on premise, hosted/cloud or hybrid infrastructure solution.”

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How To Use Apps To Make Customers More Loyal

Marty Benshoff, Account Executive at RDA comments on a recent article from Social Barrel - “Great information on how brands use mobile apps to drive customer loyalty and bring in new customers.”

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Welcome To The World Of Connected Creativity

Tom Cole, CEO at RDA comments on a recent article from MediaPost – “To all of our Marketing Department clients and Marketing Agency friends - Connected Creativity benefits you and your clients. RDA is your partner to tie the systems together and prepare the data for you, so you both can benefit from closed loop marketing programs. Helping you is what we do!”

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The Collaboration Community's Big Dirty Productivity Secret

Betsy Silver, Business Development Director at RDA comments on a recent article from CMS Wire – “Investments in IT to boost productivity must go hand in hand with shifts in the organizational culture to achieve ROI expectations.”

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Use Of Retail Apps On The Rise As Brand Loyalty Increases

Marty Benshoff, Account Executive at RDA shares his thoughts on a recent article from Loyalty360  - “Good article on how mobile is exploding, increasing the basket size, and enhancing the in-store experience.”

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Forrester B-to-B Marketing Predictions: Customer Focus To Sharpen

Tom Cole, CEO at RDA comments on an article from Adage.com - “Forrester thinks this is the year for B2B marketing and sales to focus on targeted accounts. They cite integrating your digital tools (i.e CMS, CRM, and eCommerce) as the enabler to providing your customers with a personal experience before-during-after the sale. We all agree, loyal happy customers buy more.”

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Microsoft Expands Its SharePoint Hybrid Vision

A Business Development Director at RDA comments on an article from CMS Wire – “SharePoint 2016 and Office 365 drive toward co-existence, spanning cloud and on-premises, allowing businesses to leverage the features and functionalities which best meet the needs of their constituents.”

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Five Ways To Caffeinate Your Customer Experience In 2017

Marty Benshoff, Account Executive at RDA comments on an article from CustomerThink  - “We’ve all experienced personalized marketing done well and it makes you feel connected to the brand. According to this article: 78% of consumers are more likely to become repeat customers if a brand provides personalized offers. This is a great read on how to get there.”

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B2B Mobile Apps: Why Your B2B Business Needs To Care About Mobile

Tom Cole, CEO at RDA shares his thoughts on an article from Business 2 Community - “Mobile, Mobile, Mobile - it's here to stay and out numbering desktops. The real question is what gives you better customer engagement - a mobile website or a mobile app?  This article and the survey results gives you food for thought as to which, or both, are best for you.”

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Changing Communications Landscape: How Hybrid Cloud Offers Right Solution

A Business Development Director at RDA comments on an article from No Jitter - Looking to deploy a hybrid cloud to drive collaboration and communications?  Let your requirements, budget and answers to the questions in seven key areas be your guide.”

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Integrated Digital Delivery Models: It’s Now Or Never

A Director of Business Development at RDA shares his thoughts on a recent article from The Financial Brand - “Financial institutions need to embrace digital transformation and provide consumers with a seamless and integrated experience across the spectrum of ‘click and mortar’ solutions.”

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The Martech Lowdown: 2016 Trends In Review And A Look At Our Bright Future

An Account Executive at RDA comments on an article from Marketing Land - "A good summary of Martech trends that emerged in 2016 and what's to come. Marketers are still using disparate solutions that make it difficult to get a clear picture of their customers. Platform solutions that keep channels and customer data intertwined may emerge as a more effective approach to deliver personalized journeys that drive customer loyalty."

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From Persona To Personal: The Potential Of The Customer Experience

Marty Benshoff, Account Executive at RDA shares his thoughts on a recent article from American Marketing Association -Wow!  Done correctly, personalization allows you to outsell your competitors by 20%.  This is a great article that shows where customer experience is heading, and how to use mobile to help deliver it.” 

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How Can Workforce Analytics Drive Strategic Business Decisions?

A Director of Business Development at RDA comments on an article from SmartData Collective - Enabling data-driven decision making through workforce analytics can identify attrition risks, improve retention, mitigate productivity bottlenecks, enhance teamwork dynamics, and strengthen corporate culture.”

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5 Actions That Can Help Companies Master Analytics

Betsy Silver, Business Development Director at RDA shares her thoughts on a recent article from Baselinemag.com - Good non-technical post on what companies with highly mature analytic capabilities did to achieve their business intelligence objectives.”

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5 Ways To Turn Customer Experience Data Into Dollars

Tom Cole, CEO at RDA comments on a recent article from CMS Wire - “If you want to create an exceptional customer experience this is a good primer with 5 simple steps.”

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Adoption Of Big Data On Cloud

RDA’s Business Development Director, Betsy Silver comments on an article from CIOReview – “Good article on both the perks and challenges of implementing Big Data in the Cloud.”

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Customer Loyalty Programs Make For A Marketer’s Secret Weapon

A Director of Business Development at RDA comments on an recent article from CIO.com - “An effective loyalty program provides benefit to customer and brand - capturing relevant and actionable customer data which, when integrated with data gathered through other internal and external channels, can drive meaningful, personalized customer engagement.  

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Use Big Data To Create Value For Customers, Not Just Target Them

Tom Cole, CEO at RDA shares his thoughts on a recent article from Harvard Business Review – “Marketing, Sales and Product Innovation executives can all benefit from information about their customers. As sources of data and sensors become more prevalent information will unleash tremendous growth opportunities.”

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Can Point-of-Care Analytics Change The Healthcare Equation?

A Director of Business Development at RDA Corporation comments on a recent article from Health IT Analytics -The Internet of Things, and tools like CareCam Health Systems’ chronic care and self-management solutions will play a very important role in delivering point-of-care analytics and more educated choices.” 

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3 Digital Marketing Trends The Customer-centric CMO Must Prepare For Now

Tom Cole, CEO at RDA comments on a recent article from Marketing Land -Focus on the Customer is a marketing strategy that is highly touted today. This article hits three areas to address to have the tools you need to be customer centric.” 

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5 Ways To Build Beautiful Customer Relationships

An Account Executive at RDA shares his thoughts on an article in CMS Wire - “Connecting systems (CRM, CMS, E-Commerce, etc.) provides data that ensures companies are delivering a consistent and personalized experience that customers demand.  Making sure these systems are speaking to each other is crucial to delivering the right content across every customer touchpoint."

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Why Data And Analytics Aren’t Enough To Change Healthcare

A Director of Business Development at RDA comments on an article from Information Management - “Whether in healthcare or other fields, change can often be more tolerated and successful when starting with small wins.  To continue the article’s sailing metaphors, Naval officers first learn sailing at the Academy in small 26 foot boats.”

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Four Advantages Of A Mobile Product Catalog

Marty Benshoff, Account Executive at RDA shares his thoughts on an recent article from Business 2 Community -  B2Bers, you may want to read this!  Mobile is already 30% of B2B ecommerce sales and growing.  This is a great read about the advantages of a mobile product catalog. 

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Carlsberg Group Uses Office 365 To Transform Global Operations - Microsoft Enterprise

Betsy Silver, Business Development Director at RDA comments on a recent post from Microsoft Enterprise -O365 isn’t just for the small to medium sized businesses anymore – organizations of all size, especially ones growing as fast as Carlsberg through acquisitions can realize significant cost savings and productivity increases by moving their email and collaboration platforms to O365.”

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How A Digital Transformation Can Improve Customer Experience With Big Data

Dan Gilroy Director of Consulting Services at RDA comments on an article from Digital Doughnut - “A digital transformation is more than having a website. To change customer behavior you need to understand what works and make it easier for customers to follow that path. The data exists but using it to your advantage is the next step.”

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How A Mobile-Enhanced Supply Chain Can Boost ROI

Betsy Silver, Business Development Director at RDA shares her thoughts on a recent article found on Business 2 Community - "Cell phones are no longer just for making calls, texting, and checking weather and email. Mobile apps are revolutionizing the way business gets done, and helping small businesses compete on a larger scale." 

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How The Latest Enterprise Tech Surge Changed Everything

Betsy Silver, Business Development Director at RDA comments on a recent article from InfoWorld - "Interesting post about how “agile architecture” is the new way of developing solutions that can quickly and easily be modified as your business evolves."

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Why Switch To The Cloud? 20 Benefits Of Cloud Computing

Betsy Silver, Business Development Director at RDA comments on a recent article from Business 2 Community: "If you are trying to figure out whether to move to the cloud, here’s a good article that provides 20 important reasons why you may want to make cloud a priority."

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Why Marketers Still Can't Figure Out Their Data

Tom Cole, CEO at RDA shares his thoughts on an article from MediaPost - "The positive results are undeniable. Having an accurate picture of your clients and prospects can only be gotten through objective data. No two tools are the same, and no one tool is a complete solution. A quick read that highlights the need to stay focused on your marketing objectives and to be flexible as you evaluate tools. We, at RDA have nearly three decades of helping our clients pick and implement tools that solve today's requirements while fitting into a long term plan."

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Customers' Digital Behavior Drives CIOs To Partner With CDOs, CMOs

Tom Cole, CEO at RDA comments on an article from CIO.com - "For decades IT leadership has focused on efficiency by putting order to business process and information. The priority has been on control and cost savings. Increasingly businesses are pushing IT leadership to get back to the #1 priority - Revenue Generation. The only way to systemically generate more revenue is to better understand your customers' needs and what they value. CIO's, CMO's, and CDO's need to come together and agree upon a vision, a plan, and a set of Marketing Technology (MarTech) tools and processes to accomplish that vision. It isn't the "year of the customer" - it is the "Decade of the Customer!"

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6 B2B Marketing Predictions For Summer 2016

Tom Cole, CEO at RDA shares his thoughts on an article from Business 2 Community - "B2C pioneered Digital Marketing, B2B is now catching on - it really is "People2People". To accomplish this you must have a vision for what you need to do to drive business for your firm *and* a plan for how to evolve and put the right Marketing Technology (MarTech) tools in place at the right times to achieve your plans." 

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18 Stats About Marketing Analytics That Will Make You Nervous

Tom Cole, CEO at RDA weighs in on a recent article from Business 2 Community - "Data simply allows you, with a great deal of certainty, to create the opportunity for you to offer what your client may want."

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Can marketing tech track the entire customer lifecycle?

Tom Cole, CEO at RDA comments on an article from CIO.com - "Excellent write up on the state of Marketing Technology. Where do you stand?"

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Five Reasons Predictive Marketing Software Should Be Your New BFF

Tom Cole, CEO at RDA comments on a recent article found on MarketingProfs - "Good article as a primer, a quick and easy read to get the point across – capturing digital actions by prospects is the most effective way to predict what they really want - having data to get to the right person, with the right offer, at the right time is the win for marketing."

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What Customer-Centric Predictive Analytics Looks Like

Who wouldn't want a crystal ball, that knew customer's intentions before they knew themselves?

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