Calphalon made use of RDA’s technology expertise to build the site in a way that accomplished the following goals:
- Editable by business users
- Non-technical Business users can edit any of the text, link to new videos and more using a WYSIWYG interface, built by RDA for Calphalon.
- Fast, high quality streaming videos
- RDA assisted Calphalon with technology to reliably display these videos across a number of clients, including Apple and Android devices. This included video encoding, storage and display techniques.
- Beautiful, Fast Navigation of Content
- The site was built on Calphalon’s banner rotator technology, built by RDA. This technology allows for fast navigation to additional page content without reloading the page, as well as beautiful fading and scrolling transitions between that content, all editable by business users.
- RDA assisted in identifying and resolving usability issues with the initial design of the site, ensuring that users, once they visit the site, have no problems navigating and discovering Calphalon’s Excellent products.
To read about a related project success story for Calphalon, click here.